PODCAST FAVORITE THINGS PAID TO CREATE BLOG ABOUT ELLEN
About

When are you ready for FB ads?

business strategy facebook ads fb ads marketing strategy tanya neufeld the strategiste Sep 14, 2020
 
 

I get so many questions about ads, so I’m pumped to have my friend Tanya on the podcast today to talk about when is a good time to use ads as a strategy in your business and what you should consider before running paid traffic.

Tanya Neufeld, founder of the Strategiste, is a former Facebook employee with a New York City agency background, so she has the insider scoop on all things Facebook ads. She runs a holistic consultancy for struggling solopreneurs who are looking to grow online with authentic and creative systems.

We chat about the mistake of trying to scale a business that isn’t ready to be scaled, how to run low cost ads as a way to gather helpful data about your audience, and her iceberg framework to running a true no-hustle business.

Whether you’re brand new to ads or a seasoned pro, this episode is a great reminder to re-evaluate the parts of our business that tend to get ignored but are vital to long-term success. 

Connect With Tanya:

  1. List-Building Ads Launcher Trello board
  2. The Strategiste
  3. Instagram

Favorite Takeaways From This Episode

  • Ads are meant to add fuel to an already burning fire. Not START the fire.
  • Once you know you have something you can sell, run LOW LEVEL ads and think of it as market research.
  • Learn about who engages with your ads, and how they engage.
  • If you want to use ads as a funnel, you have to make sure people are buying your offer first.
  • Get consistent sending a weekly email and practice sales calls.
  • There’s a lot of active work that makes something passive.
  • The top of the iceberg is the tangible work you do.
  • A true no-hustle business is built on the intangible work.
  • With any shortcut comes an expensive and ugly ride.
  • Cash and operations are often ignored, but CRUCIAL to sustaining your business.
  • It’s not enough to view yourself as the CEO, but we should see ourselves as a Shareholder in your business.

What Did You Think?

What was your biggest takeaway from this episode? Leave a comment below.

----- 

Are we not email friends yet? Make sure you download my income report at ellenyin.com for my "6 figures in 6 months" case study for a transparent look at how I made $102,721.44 in a 6 month time span in 2019!

 

If you enjoyed today's episode, please:

  1. Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you
  2. Leave a positive review on Apple Podcasts
  3. Subscribe for new episodes every Monday 

----- 

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:ellenyin.com/getclients