Media Trends, How to Elevate Your Branding, & the Future of Voice Technology With Amazon Alexa’s Brand Marketing Lead, Sabena Gupta
Nov 11, 2019
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class
In this episode, you’ll have the pleasure of sitting in on my insightful and thought-provoking conversation with the former Director of Marketing and Brand Strategy for The New York Times, Sabena Gupta. Sabena recently made a career shift from the media space to technology and moved cross country to head up Brand Marketing for Amazon Alexa in Seattle. Sabena has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times’ Brand Book and Truth Campaigns. She shares her advice on how to build a trustworthy brand, the future of voice technology, and how she landed a spot on the coveted Forbes 30 under 30 list.
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Favorite Takeaways From This Episode
One of the best ways to develop your brand voice is by knowing the market-putting ideas out there, and seeing how people react.
In developing a brand voice it's important to come up with some qualities to that voice that are flexible, but similar and straightforward that your audience can recognize.
The more consistent you can be with your message, the more it's going to have an impact.
Building trust with your audience requires a commitment to what you show your audience: being transparent about what goes on behind the scenes, and authentically showing them how you do the work that you do.
Success comes when you choose to be yourself, and be your own biggest cheerleader. Choosing to follow your passions no matter what people may say or think is a radical choice.
When pivoting in your career, it's important to position yourself as adaptable and flexible, that you can speak the language of the environment that you're entering.
When it comes to your career, it's important to make choices for yourself and trusting what you love to guide you.
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