18 Online Marketing Tips & Trends To Try in 2020 (Clique Gold)

 

Happy New Year, guys! This week’s episode is an extra special one because I got to chat with 18 of my talented friends from The Social Clique, the business mastermind I’ve been lucky to be a part of for the past year. You heard me right, I did 18 back-to-back mini interviews with these leading digital marketing experts to get the dish on their tips for marketing your business in the new year. In this mammoth episode compilation, our guests share everything from utilizing Pinterest to skyrocket your traffic & 2020 trends in influencer marketing to writing effective copy & designing converting funnels, plus so much more.

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Specific Question Timestamps

Allison Harpole

2:30- What are some common mistakes you see from business owners who manage their own social media channels?

 

Tammie Jones

6:27 - How long does it take to see results from Pinterest?

 

Tereza Toledo

10:35 - Who should and shouldn’t use Pinterest as a marketing tool?

 

Mary Pendleton

18:13 - What are your top three tips for keeping your own social media active when you’re busy running everyone else’s accounts too? How do you keep yourself a priority?

 

Crissy Conner

23:40 - You call yourself the Visibility Queen - why is visibility so important and how do people transform themselves from invisible to irresistibly visible online?

 

Kelly Sturtevant

30:31 - How do you research and test targeting when running ads to choose the most effective audiences?

 

Georgia Mountford

38:34 - What are a few tactical tips you can give business owners who struggle to incorporate storytelling into their marketing?

 

Desiree Grimaldi

44:22 - Briefly explain Google my Business and how it differs from other social media platforms - why should someone implement this channel into their digital marketing?

 

Ashleigh Hage

50:25 - How is influencer marketing changing in 2020 and how should business owners leverage this strategy?

 

Melanie Diehl

59:20 - Why is it important for business owners to add email marketing instead of relying on Facebook/Instagram posts?

 

Alexis Perry

1:08:34 - What essential steps must you have in place before you need to consider creating a website for your business?

 

Christa Nichols

 1:15:20 - What are the biggest mistakes you've seen when it comes to messaging and copy?

 

Lynley Hipps

1:23:09 - Why do you think writing copy for AND creating the funnel is such a powerful combination?

 

Lori Caralis

1:32:31 - How can podcasters repurpose one podcast episode into 10-15 pieces of content?

 

Gabrielle Crumley

1:39:42 - What should brands focus their social media marketing efforts on in 2020?

 

Megan Flanagan

1:47:30 - What is your best sales tip for selling your own service?

 

Faith Sage

1:52:34 - What’s the difference between a sales funnel and a website, and why do businesses need sales funnels?

 

Kari Poppleton

2:02:43 - What should you consider before hiring team members?

 

What Did You Think?

 What was the biggest tip that you'll implement in 2020? Leave a comment below.

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Connect With Our Featured Guests

 

Allison Harpole

 

Allison Harpole is a social media marketer and strategist. She helps overwhelmed female entrepreneurs transform social media into their #1 traffic driver so they can take content creation off their to-do list and focus on scaling their businesses.

 

https://www.instagram.com/allisonharpole/

 

Tammie Jones

 

I'm Tammie Jones and I LOVE everything Pinterest Marketing and Strategy! It is my passion to help entrepreneurs harness the power of this secret weapon to gain massive brand exposure and leads.

 

https://www.facebook.com/tammieljones73

 

Tereza Toledo

 

Tereza Toledo is a Pinterest Marketing Specialist who helps businesses and bloggers skyrocket their website traffic and conversions.

 

www.terezatoledo.com

 

Mary Pendleton 

 

Mary is a #chillpreneur social media manager and mom of three in San Francisco. She loves creating and is an enneagram 9 (if you know what that is!)

 

https://www.instagram.com/lovemarypendleton/

 

Kelly Sturtevant

 

Kelly Sturtevant is a Facebook Ads Specialist and Social Media Strategist who specializes in digital marketing strategies to help Entrepreneurs and business owners grow their online presence, generate leads and attract their ideal customer to their products or services.

 

www.bluepagesocial.com/kickstart

 

Crissy Conner 

 

Crissy Conner is a digital marketer specializing in social media and digital strategy to help businesses grow. She is passionate about community and building relationships and teaches others how to do this through social media and is also known as The Visibility Queen.

 

www.thevisibilityqueen.com

 

Georgia Mountford

 

Georgia is a digital strategist who loves to blend storytelling, tech & design to help creators and creatives market and grow their business! With a strong background in writing & communication, marketing & design, content creation, programming & automation - and more - Georgia is the unicorn you have been waiting for!

 

www.facebook.com/gemocreative

 

Desiree Grimaldi

 

Desiree is a Social Media Strategist who specializes in amplifying client’s digital presence and revenue. When she is not working she is spending time with her husband and 2 kids.

 

https://www.facebook.com/1x1impression/

 

Ashleigh Hage

 

Ashleigh is an influencer and digital marketing strategist. She has worked with companies across multiple industries from small businesses and coaches to Fortune 500 companies.

 

www.fireteamassistants.com

 

Melanie Diehl

 

As founder and CEO of Melanie & Co Marketing Collective, she creates strategic marketing campaigns that help businesses get found and generate leads, both online and offline.

 

She serves her clients by offering a variety of custom digital marketing solutions from websites to social media marketing to email marketing and content creation.

 

linkedin.com/in/MelanieDiehl

 

Alexis Perry

 

Alexis Perry at Mountain Cane Media is a wife, mother, lover of nature, marketing, art, design, education, and traveling.

 

www.mountaincanemedia.com

 

 

 

 

Christa Nicols

 

Christa Nichols is a messaging expert and sales copywriter for 7-, 8-, and 9-figure influencers and entrepreneurs. When she's not writing, you can find her running around her farm with her hubby, two kids, and their goat, Fraaank.

 

https://www.facebook.com/christanicholsmessaging

 

Lynley Hipps

 

https://www.instagram.com/lynleyhipps

 

Lynley Hipps is a copywriter, funnel builder, and digital marketing strategist who loves to work with course creators, coaches, and other entrepreneurs who are impacting the world by spreading knowledge and helping others. When she’s not writing, she can be found hanging with her husband, 8-year-old daughter, Holly the Wonder Corgi and Oliver the Copy Cat.

 

Lori Caralis

Lori has a digital marketing certification, an MBA, and spent nearly a decade in corporate marketing before striking out on her own. As a social media and branding expert, she believes that there is a big difference between followers and customers, and helps online entrepreneurs leverage social media as an effective marketing strategy. 

instagram.com/loricaralisconsulting

 

Gabrielle Crumley

 

Gabrielle is a social media strategist and cattle rancher helping ag businesses use social media to grow their business.

 

https://www.instagram.com/gabrielle_crumley/

 

 

Megan Flanagan

 

Megan Flanagan has used her retail career to travel and live all over the world. Her experiences working for the Gap, Converse Footwear, Any Mountain Outdoor , and QVC could not have prepared her more for this entrepreneurial journey. She is passionate about tech, travel, fashion, music, and connecting with people. This past July she was featured in a national magazine talking about how she turned getting laid off from her corporate job into a 6 figure business. She is the owner of 609 Media, a digital marketing company that helps businesses connect, engage, and explode with their brands online. She also coaches female entrepreneurs in business, mindset, and sales. 

 

Www.609media.com

 

Faith Sage began her freelance journey in 2014 after deciding to quit a head pastry chef position. Since then she has dedicated herself to learning her craft: building beautiful sales funnels that convert. For more information about Faith and to get a FREE copy of her $97/month newsletter - The Funnel Manifest - head over to her website.

 

www.faithsage.net/free-newsletter

 

Kari Poppleton

 

Kari Poppleton is a Certified Director of Operations who helps visionary entrepreneurs get their business operations running efficiently & profitably!

 

www.facebook.com/bluenestmedia

 

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