Starting Over: Scaling A New Business From $0 to $60K Months


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Nicknamed the “creator to the creators”, Diane Armitage is the powerhouse behind many well-known million and billion-dollar brands like Bob Proctor, Jay Abraham, and the creators of Chicken Soup for the Soul.

Despite an impressive thirty years as an entrepreneur with several successful businesses she ran behind the scenes already under her belt, Diane was still scared to put her face out there and start her own personal brand. After joining our mentorship program, Cubicle to CEO, Diane finally took the leap. Today’s case study examines the strategy Diane used to scale her brand new coaching business from $0 to $60,000 months in less than 2 years, and why starting something new doesn’t have to mean starting from scratch for you either.

Connect with Diane:

Want to join our mentorship that helped Diane scale this new business? Watch our free masterclass to see if it is a good fit for you when you visit



Favorite Takeaways From This Episode:

  • Sometimes you can be extremely experienced in a skillset for someone else, but feel like applying it to your own brand is a whole new ball game.
  • What a terror barrier is.
  • “You never know how much you have in your head that people don’t know.”
  • “Your superpower is not necessarily saying something new or different, it is the way that you convey or communicate a thought that really makes it clear for people.”
  • How she thinks outside of the box with her marketing strategies.
  • Her $0 to $60K months case study breakdown.
  • Leverage your connections and knowledge to grow your audience.
  • Repurpose your content in different ways!
  • “It’s all about people connecting with people.”
  • Advice on how to maintain the personal touch despite serving at scale.
  • “When you're a CEO in charge of your world, you have unlimited opportunity + you have unlimited acres of diamonds at your feet.”
  • “Jump fast + just keep swimming” 


  • If you weren’t an entrepreneur, what do you think you would be doing right now in your life?
  • Who would play you in the movie of your life?
  • Would you rather: cook, order in, or go out?


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now:


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