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In the world of online business, there are very few ways that you can actually own your audience. Even if you have hundreds of thousands of followers, your connections with them are completely under the control of the platform they are on. If Instagram decides to malfunction or Facebook is shut down, what do you have left? This is why you need an email list. A list of your audience members and a means to connect with them.
Our absolute favorite email software is Flodesk! With them, it is unbelievably easy to curate beautiful emails that match your brand (+ don't break the bank as your list size increases). In this post we will be sharing with you how to make a custom email opt-in form that you can create and add to your website in 10 minutes!