18 Online Marketing Tips & Trends To Try in 2020 (Clique Gold)Jan 06, 2020
Happy New Year, guys! This week’s episode is an extra special one because I got to chat with 18 of my talented friends from The Social Clique, the business mastermind I’ve been lucky to be a part of for the past year. You heard me right, I did 18 back-to-back mini interviews with these leading digital marketing experts to get the dish on their tips for marketing your business in the new year. In this mammoth episode compilation, our guests share everything from utilizing Pinterest to skyrocket your traffic & 2020 trends in influencer marketing to writing effective copy & designing converting funnels, plus so much more.
Specific Question Timestamps
2:30- What are some common mistakes you see from business owners who manage their own social media channels?
6:27 - How long does it take to see results from Pinterest?
10:35 - Who should and shouldn’t use Pinterest as a marketing tool?
18:13 - What are your top three tips for keeping your own social media active when you’re busy running everyone else’s accounts too? How do you keep yourself a priority?
23:40 - You call yourself the Visibility Queen - why is visibility so important and how do people transform themselves from invisible to irresistibly visible online?
30:31 - How do you research and test targeting when running ads to choose the most effective audiences?
38:34 - What are a few tactical tips you can give business owners who struggle to incorporate storytelling into their marketing?
44:22 - Briefly explain Google my Business and how it differs from other social media platforms - why should someone implement this channel into their digital marketing?
50:25 - How is influencer marketing changing in 2020 and how should business owners leverage this strategy?
59:20 - Why is it important for business owners to add email marketing instead of relying on Facebook/Instagram posts?
1:08:34 - What essential steps must you have in place before you need to consider creating a website for your business?
1:15:20 - What are the biggest mistakes you've seen when it comes to messaging and copy?
1:23:09 - Why do you think writing copy for AND creating the funnel is such a powerful combination?
1:32:31 - How can podcasters repurpose one podcast episode into 10-15 pieces of content?
1:39:42 - What should brands focus their social media marketing efforts on in 2020?
1:47:30 - What is your best sales tip for selling your own service?
1:52:34 - What’s the difference between a sales funnel and a website, and why do businesses need sales funnels?
2:02:43 - What should you consider before hiring team members?
What Did You Think?
What was the biggest tip that you'll implement in 2020? Leave a comment below.
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Connect With Our Featured Guests
Allison Harpole is a social media marketer and strategist. She helps overwhelmed female entrepreneurs transform social media into their #1 traffic driver so they can take content creation off their to-do list and focus on scaling their businesses.
I'm Tammie Jones and I LOVE everything Pinterest Marketing and Strategy! It is my passion to help entrepreneurs harness the power of this secret weapon to gain massive brand exposure and leads.
Tereza Toledo is a Pinterest Marketing Specialist who helps businesses and bloggers skyrocket their website traffic and conversions.
Mary is a #chillpreneur social media manager and mom of three in San Francisco. She loves creating and is an enneagram 9 (if you know what that is!)
Kelly Sturtevant is a Facebook Ads Specialist and Social Media Strategist who specializes in digital marketing strategies to help Entrepreneurs and business owners grow their online presence, generate leads and attract their ideal customer to their products or services.
Crissy Conner is a digital marketer specializing in social media and digital strategy to help businesses grow. She is passionate about community and building relationships and teaches others how to do this through social media and is also known as The Visibility Queen.
Georgia is a digital strategist who loves to blend storytelling, tech & design to help creators and creatives market and grow their business! With a strong background in writing & communication, marketing & design, content creation, programming & automation - and more - Georgia is the unicorn you have been waiting for!
Desiree is a Social Media Strategist who specializes in amplifying client’s digital presence and revenue. When she is not working she is spending time with her husband and 2 kids.
Ashleigh is an influencer and digital marketing strategist. She has worked with companies across multiple industries from small businesses and coaches to Fortune 500 companies.
As founder and CEO of Melanie & Co Marketing Collective, she creates strategic marketing campaigns that help businesses get found and generate leads, both online and offline.
She serves her clients by offering a variety of custom digital marketing solutions from websites to social media marketing to email marketing and content creation.
Alexis Perry at Mountain Cane Media is a wife, mother, lover of nature, marketing, art, design, education, and traveling.
Christa Nichols is a messaging expert and sales copywriter for 7-, 8-, and 9-figure influencers and entrepreneurs. When she's not writing, you can find her running around her farm with her hubby, two kids, and their goat, Fraaank.
Lynley Hipps is a copywriter, funnel builder, and digital marketing strategist who loves to work with course creators, coaches, and other entrepreneurs who are impacting the world by spreading knowledge and helping others. When she’s not writing, she can be found hanging with her husband, 8-year-old daughter, Holly the Wonder Corgi and Oliver the Copy Cat.
Lori has a digital marketing certification, an MBA, and spent nearly a decade in corporate marketing before striking out on her own. As a social media and branding expert, she believes that there is a big difference between followers and customers, and helps online entrepreneurs leverage social media as an effective marketing strategy.
Gabrielle is a social media strategist and cattle rancher helping ag businesses use social media to grow their business.
Megan Flanagan has used her retail career to travel and live all over the world. Her experiences working for the Gap, Converse Footwear, Any Mountain Outdoor , and QVC could not have prepared her more for this entrepreneurial journey. She is passionate about tech, travel, fashion, music, and connecting with people. This past July she was featured in a national magazine talking about how she turned getting laid off from her corporate job into a 6 figure business. She is the owner of 609 Media, a digital marketing company that helps businesses connect, engage, and explode with their brands online. She also coaches female entrepreneurs in business, mindset, and sales.
Faith Sage began her freelance journey in 2014 after deciding to quit a head pastry chef position. Since then she has dedicated herself to learning her craft: building beautiful sales funnels that convert. For more information about Faith and to get a FREE copy of her $97/month newsletter - The Funnel Manifest - head over to her website.
Kari Poppleton is a Certified Director of Operations who helps visionary entrepreneurs get their business operations running efficiently & profitably!
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