I get so many questions about ads, so I’m pumped to have my friend Tanya on the podcast today to talk about when is a good time to use ads as a strategy in your business and what you should consider before running paid traffic.
Tanya Neufeld, founder of the Strategiste, is a former Facebook employee with a New York City agency background, so she has the insider scoop on all things Facebook ads. She runs a holistic consultancy for struggling solopreneurs who are looking to grow online with authentic and creative systems.
We chat about the mistake of trying to scale a business that isn’t ready to be scaled, how to run low cost ads as a way to gather helpful data about your audience, and her iceberg framework to running a true no-hustle business.
Whether you’re brand new to ads or a seasoned pro, this episode is a great reminder to re-evaluate the parts of our business that tend to get ignored but are vital to long-term success.
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This week, we’re talking about something way outside of my scope of knowledge, DESIGN. But specifically, how design impacts sales. Kathryn Jones is probably the most personable and energetic human you’ll have the pleasure of meeting, and she is the expert on a process called “Design Hacking.” Through her signature program, CF Design School, Kathryn helps thousands of students design aesthetically extraordinary funnels that are visually engineered to convert - all without coding, Photoshop, or any graphic design skills.
We talk about how heartbreak inspired her to start her business, the science of how to present your story visually in a way that converts, her personal journey from “no one knows my name” to sharing the stage with giants in the industry like Tony Robbins, and why when it comes to sales, good design does not always mean pretty.
Kathryn talks a mile a minute, which I personally love as someone who always listens to...
Today’s podcast guest is a self-professed “mama bear” and true champion for small businesses, and someone I admire immensely. Meet Natalie Franke Hayes, an entrepreneur, mobilization marketer, community builder, and neuroscience nerd.
As co-founder of the Rising Tide Society and the Head of Community at HoneyBook, Natalie leads over 77,000 creatives and small business owners while fostering a spirit of community over competition around the world. We chat about why the lessons we learned at our first or entry level jobs should not be overlooked, how to love the people we serve more than the craft we do, her best tips for building strong, fast growing communities, and why competition isn’t a bad thing if you pursue it in the right way.
There’s honestly too much goodness in this episode for me to tease here, so set aside the space to really soak in Natalie’s wisdom.
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You know those insightful conversations that you refer back to again and again? This is one of them. Pull out your notes app or journal because there are SO many brilliant copywriting tips in this episode with Kira Hug, co-founder of the The Copywriter Club and co-host of The Copywriter Club Podcast. Kira leads a team of multiple copywriters in a micro-agency focused on personality-driven sales copy for course + membership launches.
We talk about how to authentically incorporate your voice and speech patterns into your writing so it actually sounds like you, non-verbal ways to enhance your copy, email subject titles that stop readers in their scroll, the difference between content writing and copy writing, and Kira also walks us through a powerful visual exercise to create your brand living room.
I don’t want to give too much away, but I promise this episode is worth its hype.
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Today’s guest is energy personified, so get ready to get pumped with Jam Gamble, founder of Slay The Mic. Jam is a multi-passionate media personality and speaker on a mission to help people build their confidence and amplify their voice. We talk about what is currently holding your voice hostage, why she doesn’t like the term “public speaking”, her top 3 tips for sharing your story even if you believe the lie that you don’t have one or it’s not interesting enough, and how to create inclusivity and accessibility in your business.
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Today’s conversation is a must for all my fellow travel lovers and anyone whose business has been derailed by circumstances outside of your control.
We’re chatting with Tara Cappel, the founder and CEO of one of the fastest growing group travel companies in the US. Her company, FTLO Travel, hosts group trips for solo travelers in their 20s and 30s who are looking to connect with new people through sustainable, curated travel experiences in amazing destinations around the world. Similar to my own journey from Cubicle to CEO, Tara left her corporate job without a backup plan to leap into entrepreneurship. In this conversation, we talk about what she would have done differently in her business if she could start over, why FTLO Travel advocates for sustainable, slow tourism, and how she has pivoted her company multiple times through difficult situations, most recently in the midst of a global pandemic that shut down travel for months.
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We recently celebrated the one year anniversary of this show! To celebrate we decided to host a fun giveaway and invite five listeners to come on the show and ask me any question they had about their business, and I would answer it hot-seat style. So, that’s this episode! We have five amazing business owners asking really insightful questions that I think a lot of you will find really beneficial, not only to have those questions answered, but to know that you’re not alone in this thing called entrepreneurship!
If you like these kinds of episodes, let us know! Send us a DM @cubicletoceo on IG, and be sure to join our thriving community of business owners in our free Facebook group, the Cubicle to CEO Podcast Lounge.
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I have become a mindset junkie over the last few years and truly believe it’s the key to unlocking your success as a business owner, so I’m thrilled to be talking with Amanda Daley today about the huge issue of burnout that plagues so many entrepreneurs.
Before Amanda started her 7-figure business training health coaches, she was a member of the burnt-out advertising executive club.
In this episode, we dive into Amanda’s personal health journey recovering from stage 3 adrenal fatigue, starting and sticking to a morning routine, unpacking toxic money beliefs, and how to incorporate both feminine and masculine energies to build a successful business.
Listen in to this episode to learn more about the importance of rest and how to build rest into your daily work schedule to avoid burnout.
Check out the books discussed in this episode:
We’re continuing our podcast expert series today with Kelly Glover, founder of The Talent Squad. Driven by the core belief that your personal brand is your most valuable asset, Kelly books podcast tours for entrepreneurs so they can increase their credibility, authority, visibility, and influence.
Kelly got her start in media as a red carpet correspondent, but reveals in this episode why it’s more interesting interviewing normal people rather than celebrities.
We chat about how to best prep for your interviews and make the most of your podcast appearances post-interview, booking your own podcast tours on other people’s shows, why you don’t need to have or be on a show with millions of listeners to create impact, and the anatomy of a perfect podcast pitch that will get you noticed and booked on your dream shows.
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