Should You Invest in That Course/Program?

 

This conversation has been top of mind for me for a long time, and it feels like the right time to bring this up! I want to answer the question, “how do I know if this course or program is a good investment for me?”

I truly believe that the success of your business is dictated by the quality of the questions you ask, and the most common questions I get asked on a daily basis are: 

  • “How is your program different?”
  • “How can you guarantee my success?”
  • “Is it worth the cost?”
  • “Should I invest in a coach?” 
  • “What program or course should I take next?” 

These questions, while valid and asked with good intentions, keep us playing small in our businesses. My intention with this episode is to help you show up as better business leaders in your daily work, and show you a new perspective about making an investment in a program or course. 

Favorite Takeaways From This Episode

  • Thinking about...
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How a College Dropout Built a Multi-Million Dollar Global Brand

 

You guys get to meet one of my business heros today! I am thrilled to be sharing my conversation with bestselling author & CEO, Emma Isaacs. 

Emma is the founder and CEO of Business Chicks, a community that reaches 500,000 women worldwide. Not only that, but she is a bestselling author and a mom to six kids (she even live streamed the birth of her sixth child, how badass!) 


I love Emma because she embodies the spirit of entrepreneurship with her philosophy of winging it - we chat in depth about why taking action beats planning every time in business.

Her new book, Winging It, is actually kicking off our inaugural Cubicle to CEO Book Club at the end of this month! If you’re interested in joining us, shoot me a DM @missellenyin so I can give you the invite.

Keep reading to learn how this college dropout owned a successful recruiting business by age 18, grew the Business Chicks community from 200 women to over half a million, and her top tips for networking...

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How I Made $209,264 in 90 Days (Q3 2020 Income Report)

 

This is the much anticipated episode where we are covering my quarter three income report, and how I made $209,264 in the last 90 days!

I went the most in depth I ever have in this episode, so I am so excited to share with you all the things that I’ve learned over the course of the last 90 days. We take a look at all of the expenses, the biggest shifts I’ve experienced, who we’ve hired and why, our targets moving forward as a company, and more. 

I bear it all for you guys, down to the dollar, so I really hope these reports provide value for you in your business and promote transparency in an industry that doesn’t always do so.  


Enjoy these income reports & want to catch up on previous ones? Check them out below!

Favorite Takeaways From This Episode

  • Sometimes as entrepreneurs we let our ego get in the way because of how...
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How Nearly 5,000 Rejections Led to Selling $1 Million in 3 Hours

 

Did you see my segment on the Today Show with Hoda & Jenna?! Watch it Here!

I am joined today by a new friend who I’ve quickly grown to love, the amazingly talented Brittney Levine.

In case you missed it, I had the incredible opportunity to work with Brittney a couple of weeks ago on the Today Show with Hoda & Jenna for a super fun, couples quarantine makeover segment. I can’t say enough good things about Brittney and my entire experience on the show. What struck me most about Brittney was her humility - chatting with her felt like talking to one of my best girl friends over coffee.

Brittney has appeared regularly as a style expert on nationally syndicated shows like: the Today Show, Wendy Williams, E! News, and QVC, to name a few. She also has worked with big name celebrities like Catherine Zeta-Jones, and co-hosts the “Be My Neighbor” podcast with her actual NYC neighbor, Bevin Prince, of One Tree Hill fame.

We talk about what she learned...

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Why (Most) Network Marketers Struggle With Selling

 

Get PAID to create your first course!


If you have ever used the words “sales,” and “icky,” in the same sentence, this one’s for you. Today we are talking all things selling, and more specifically direct sales, with founder of Emerge Sales Training, Tasha Smith. Tasha has over 20 years of experience in sales, and has trained and coached over 8,000 network marketing clients to create thriving teams and businesses full of confidence, profit, and joy.

We talk about Tasha’s customer first approach to direct selling, why the sales advice your upline gave you is probably outdated, what most network marketers don’t prioritize in their business that is hurting their growth (hint: it’s NOT recruiting more business builders), and exactly how to structure a sales conversation so you stop getting ghosted or coming across pushy.

Guys, I swear Tasha and I share the same brain because we are in complete agreement on how to sell in a way that is...

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Buying a Business VS. Starting One From Scratch

 

Learn how to get paid to create your own digital product!

Is it better to build your own business or buy an existing one? Today’s guest has done both and is here to share her wisdom. Tonya Rapley walks us through her recent experience of acquiring Club Loofah, an ecommerce bath & self-care brand in an industry she had no prior experience in. In addition to heading up this new venture, Tonya is a best-selling author and millennial money expert who founded My Fab Finance, an online resource for women to stop the cycle of living paycheck to paycheck so they can do more of what they love. Tonya shares with us her top 3 tips for eliminating debt, when to walk away from a goal versus when to push through a challenging season, and what changes she’s bringing to her new business to grow and scale faster.

Connect with Tonya

  1. www.loofah.club
  2. Myfabfinance.com
  3. Instagram

Favorite Takeaways From This Episode

  • When you free up money from debt, you can use it to do other...
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When are you ready for FB ads?

 

I get so many questions about ads, so I’m pumped to have my friend Tanya on the podcast today to talk about when is a good time to use ads as a strategy in your business and what you should consider before running paid traffic.

Tanya Neufeld, founder of the Strategiste, is a former Facebook employee with a New York City agency background, so she has the insider scoop on all things Facebook ads. She runs a holistic consultancy for struggling solopreneurs who are looking to grow online with authentic and creative systems.

We chat about the mistake of trying to scale a business that isn’t ready to be scaled, how to run low cost ads as a way to gather helpful data about your audience, and her iceberg framework to running a true no-hustle business.

Whether you’re brand new to ads or a seasoned pro, this episode is a great reminder to re-evaluate the parts of our business that tend to get ignored but are vital to long-term success. 

Connect With Tanya:

  1. ...
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Why Your Page Design is Losing You Sales - Does “Pretty” Convert?

 

This week, we’re talking about something way outside of my scope of knowledge, DESIGN. But specifically, how design impacts sales. Kathryn Jones is probably the most personable and energetic human you’ll have the pleasure of meeting, and she is the expert on a process called “Design Hacking.” Through her signature program, CF Design School, Kathryn helps thousands of students design aesthetically extraordinary funnels that are visually engineered to convert - all without coding, Photoshop, or any graphic design skills. 

We talk about how heartbreak inspired her to start her business, the science of how to present your story visually in a way that converts, her personal journey from “no one knows my name” to sharing the stage with giants in the industry like Tony Robbins, and why when it comes to sales, good design does not always mean pretty.

Kathryn talks a mile a minute, which I personally love as someone who always listens to...

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Secrets to Starting a Fast-Growing Community

 

Today’s podcast guest is a self-professed “mama bear” and true champion for small businesses, and someone I admire immensely. Meet Natalie Franke Hayes, an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. 

As co-founder of the Rising Tide Society and the Head of Community at HoneyBook, Natalie leads over 77,000 creatives and small business owners while fostering a spirit of community over competition around the world. We chat about why the lessons we learned at our first or entry level jobs should not be overlooked, how to love the people we serve more than the craft we do, her best tips for building strong, fast growing communities, and why competition isn’t a bad thing if you pursue it in the right way. 

There’s honestly too much goodness in this episode for me to tease here, so set aside the space to really soak in Natalie’s wisdom.

Connect With Natalie

  1. nataliefranke.com
  2. On Instagram
  3. On Twitter

...

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How to Write Scroll Stopping Copy That Actually Sounds Like You

 

You know those insightful conversations that you refer back to again and again? This is one of them. Pull out your notes app or journal because there are SO many brilliant copywriting tips in this episode with Kira Hug, co-founder of the The Copywriter Club and co-host of The Copywriter Club Podcast. Kira leads a team of multiple copywriters in a micro-agency focused on personality-driven sales copy for course + membership launches.

We talk about how to authentically incorporate your voice and speech patterns into your writing so it actually sounds like you, non-verbal ways to enhance your copy, email subject titles that stop readers in their scroll, the difference between content writing and copy writing, and Kira also walks us through a powerful visual exercise to create your brand living room. 

I don’t want to give too much away, but I promise this episode is worth its hype. 

Connect With Kira


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