In this week’s episode, we’re chatting with the lovely Jena Viviano, career strategist and LinkedIn expert helping women build their dream careers. Jena knows what it’s like to go through multiple career changes - she’s worked as investment banker, reported live from the floor of the New York Stock Exchange and spent time at The Muse, all before launching her own coaching business. Listen in for Jena’s tips on leveraging LinkedIn, the key one sheet you need to submit with your resume to stand out, selling yourself in interviews, finding a job you love, and why personal branding matters in today’s corporate world.
If you have the entrepreneurial itch, it will continue to nag you until you explore entrepreneurship and are hooked.
When interviewing for a job, or looking for one, your biggest task is being able to prove that you are their missing puzzle piece, and an...
Happy New Year, guys! This week’s episode is an extra special one because I got to chat with 18 of my talented friends from The Social Clique, the business mastermind I’ve been lucky to be a part of for the past year. You heard me right, I did 18 back-to-back mini interviews with these leading digital marketing experts to get the dish on their tips for marketing your business in the new year. In this mammoth episode compilation, our guests share everything from utilizing Pinterest to skyrocket your traffic & 2020 trends in influencer marketing to writing effective copy & designing converting funnels, plus so much more.
2:30- What are some common mistakes you see from business owners who manage their own social media channels?
6:27 - How long does it take to see results from Pinterest?
10:35 - Who should and shouldn’t use Pinterest...
This week’s interview with my friend Michael Hoeppner blew my mind - as it will yours. We peeked into his role as the strategic communications advisor for my favorite 2020 presidential candidate Andrew Yang and chatted about how to be a more effective communicator. As the founder and CEO of GK Training and a communications professor at Columbia Business School, Michael has 10 years of experience in communications consulting for Fortune 500 companies, executives, non-profits, and universities, as well as presidential campaigns in both 2016 and 2020. Michael broke down the limiting beliefs we have around public speaking, three actionable, effective ways to manage your nerves so you can ace high-stress interviews and presentations, and the 5 Ps of voice that will instantly elevate your speech delivery.
As a communication specialist, you are helping to allow ideas & voices to be heard....
Today, I am sitting down with my lovely friend, Nicole Wagner. Nicole is an award-winning makeup artist and founder of “Powder Inc”, a team of talented hair & makeup artists based in Portland, Oregon. She launched her own product line with custom makeup brushes and recently expanded to offer her own lash line as well. Outside of Powder Inc., she also runs a successful network marketing business with Rodan + Fields and hit the top 2 percent of the company within just 5 months, now leading 800 women in 3 countries. Nicole shares her advice for getting scrappy and filling a need in the marketplace, why prioritizing people over profit is so important, and how to succeed in direct sales.
When you’re launching a business, it’s important to make sure that people know and trust you. That way people will trust what you do when you branch out into new endeavors.
Fear is the biggest...
On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.
Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.
Being a go-to...
Print them out, pin them to your vision board, save them on your phone, or memorize them. Whatever you do, these are the five quotes every entrepreneur needs in their life!
Did you know that women often only apply for jobs if they think they meet 100% percent of the criteria listed, but men will apply for those same jobs if they only meet 60% of the qualifications? Sheryl Sandberg tells us in her best-selling book, Lean In, that women need to shift their thinking from "I'm not ready to do that" to "I want to do that - and I'll learn by doing it."
I've adopted this mentality from the get-go and attribute 99% of my personal success to the ongoing decision to repeatedly show up and put my name in the hat for things that are "out of my league." This simple act has shaped my life in profound ways: it landed me a spot on a reality TV show in high school. It empowered me to successfully appeal a rejection to my dream school and turn it into an admissions...
There's a saying that I like... "If it costs you your peace, it's too expensive."
When you're working online, especially as a service provider, you rub elbows with a lot of people.
There will be moments when you're scrolling through Instagram and you feel completely overwhelmed or insecure. They're not doing anything wrong, but seeing how successful other people are may make you feel like your own achievements aren't up to par.
You might have spent a few months taking advice or mentorship from an industry leader only to realize that you don't align with their ideas and wisdom. Their positioning and content are totally valid, but it doesn't work for you.
Or there might be a few clients who pay you enough money, but they're constantly expecting you to respond right away or do work that is outside of the scope of your contract. You might need the money but feel this anxiety in this pit of your stomach every time they reach out to you.
Before this year ends, declutter...
Today we’re chatting with one of the most genuine and positive people on the Internet, Sarah Nicole, creator of The Birds Papaya. Sarah is a 30-something mom of three, writer, speaker, podcaster and self-proclaimed lover of peanut butter off the spoon. What started as a small blog ten years ago with The Birds Papaya, has grown into an online community of over 700,000 followers. In today’s conversation, Sarah shares her journey of losing over 100 pounds + going through a divorce at the same time, how to navigate polarizing topics on social media through self-reflection, and her insight on how to share your own story in a vulnerable + authentic way that invites others to join the conversation.
In the world that we live in, it's important to make sure that you are aware of what information you're taking in. Whether for education or inspiration, it isn't valuable to you if everyone you follow on...
I had the joy of interviewing Co-Founder and CEO of The Good Trade, AmyAnn Cadwell. The Good Trade is a premier online destination for sustainable lifestyle content, reaching 50 million readers each year through their website, daily newsletter, and cross-channel social media presence. AmyAnn has been revolutionizing and democratizing content for women who want to live more consciously, and has become a trusted thought leader on sustainable living. She has been recognized by Forbes and is a frequent speaker at conferences such as The Heart Series, BlogHer, and The Yellow Conference. AmyAnn shares how she went from local Kansas City blogger to running a team of editors, contributors and staff for her global media brand in Los Angeles, the importance of creating quality content to cultivate an engaged online community, and her experience as an angel investor.
When building a business it's...
Raise your hand if you've ever felt personally victimized by the online marketing world.
When I talk to my members in Cubicle to CEO, one of the issues I always hear is that aspiring business owners don't make big moves because they're stuck in analysis paralysis.
You hear so many different pieces of advice from online gurus and coaches that you're stuck wondering what's right for you.
You don't want to choose the wrong strategy and lose sales but you're also not doing anything, out of fear.
The information overwhelm makes you feel small because...
There's this idea that you need to have a huge following with a giant email list of warm leads in order to be successful or sell anything.
It's not true.
When I quit my job in 2017, I had 3,000 followers, posted maybe once a week, and still managed to make $300k in revenue. ...
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