Media Trends, How to Elevate Your Branding, & the Future of Voice Technology With Amazon Alexa’s Brand Marketing Lead, Sabena Gupta

In this episode, you’ll have the pleasure of sitting in on my insightful and thought-provoking conversation with the former Director of Marketing and Brand Strategy for The New York Times,  Sabena Gupta. Sabena recently made a career shift from the media space to technology and moved cross country to head up Brand Marketing for Amazon Alexa in Seattle. Sabena has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times’ Brand Book and Truth Campaigns. She shares her advice on how to build a trustworthy brand, the future of voice technology, and how she landed a spot on the coveted Forbes 30 under 30 list. 


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Favorite Takeaways From This Episode

One of the best ways to develop your brand voice is by knowing the market-putting ideas out there, and seeing how people react.

In developing a brand voice it's important to come up with some qualities to...

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The Power of Following Your Intuition With Rachel O’Rourke

In this episode, we are joined by my fearless friend and fellow Oregonian, Rachel O'Rourke. Rachel is the Founder and CEO of SPARK Events, an event company that facilitates self-development summits dedicated to supporting women who are ready to show up in the world. In her upcoming book - "27 Things", Rachel shares the twenty-seven things that are holding women back from making their lives extraordinary, and the action steps to take to spark a major shift in each area. Listen to hear the miraculous story of how Rachel quit her 9 to 5 and the transformative magic of following your intuition.

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Favorite Takeaways From This Episode

 

If you want to start making the most of your morning, start by gradually waking up earlier and earlier over the course of two weeks or so.

 

Invest in the right people. Skills can be taught, but it’s incredibly important that you’re working with someone who understands you, and who shares your goals...

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Career Advice from a Fortune 500 Marketer Turned Work-From-Home-Mom with Lesa Banks

I’m so thrilled to have my good friend and former client - Lesa Banks - on the show. Lesa is a former Fortune 500 marketer who successfully managed 9 figure business units. After a 13 year career in corporate America, she traded in business casual for PJ chic and founded her own brand, Pajama Marketer to stay at home with her two young sons.

Lesa now helps other moms make MORE money while spending LESS time away from their families. Listen to learn the challenges Lesa has faced in her transition to full time motherhood and entrepreneurship, as well as her best tips for negotiating like a pro and how to fast track your own career advancement.

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Favorite Takeaways From This Episode

It’s imperative that you are your number one advocate. Only you can advocate for yourself the way that you truly need to. Approach your leaders with a plan, and ask for what you want.

 

Make decisions and prepare yourself to make mistakes. Don’t...

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Income Report: How I Made $26,479.84 in July 2019

Want an inside look into my business finances? This episode is a behind the scenes breakdown of my highest revenue month EVER. I reveal exactly how I made $26,479.84 in July 2019, what my income streams and profit margin were, where I spent money (including my biggest expenses + best investments), and which number you should focus on when it comes to reviewing your own income report.

I started releasing monthly income reports in January 2019 in an effort to promote greater transparency in my entrepreneurial journey, and it's been so rewarding bringing you guys behind the scenes on my business growth over the last half year. This will be my last monthly report but going forward, I will continue releasing quarterly income reports via email and sharing the insights with you on this podcast. Make sure you subscribe to both so you don't miss out! www.bit.ly/GetIncomeReport

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Favorite Takeaways From This Episode

 It’s not about the money...

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The No BS Guide To Success and Starting Over with Chrissy Kling & Nicole Levine

Started from the bottom, now we're here...and these ladies did it twice with their business! Our first joint interview on this podcast features one of my favorite sister duos, Chrissy Kling & Nicole Levine. They are the owners of Good Carma Studio, a unique, LA-based agency redefining branding and product placement through connecting brands, celebrities, and consumers. Prior to Good Carma Studio, Chrissy and Nicole developed two highly successful apparel lines, My-Tee and Hope & Glorie, which were sold in Bloomingdale’s and Barneys New York over the course of a decade. With candid humor and tough love, these sisters are opening up on how they tackle motherhood and running a business, what it’s like to work with family, and how to make it happen when you’re starting from the bottom.

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Favorite Takeaways From This Episode

It’s important to take feedback, and pivot with it. When things don’t exactly go your...

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Leverage Your Network, Education, and Brand With Julia Haber

Joining us on this episode is a force to be reckoned with, 23 year old Julia Haber. After completing internships at Snapchat and Spotify in college, Julia founded Wayv, a company that brings the heart of brands to college students through on-campus pop-up experiences. Julia shares how she leveraged networking to secure brand partnerships with Rent the Runway and Refinery29, her best tips for making the most of your college experience, and what it’s like to be a young CEO in New York City. 

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Favorite Takeaways From This Episode

Lean into what you’re good at and advocate for your style of doing things. Not everyone learns or does anything the same way. 

Find ways of learning that work for you, and also excite you to learn both inside and outside of a school environment.

Find internships or experiences in industries that you’re interested in to help you learn what you like about that space, what you don’t like about...

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Imposter Syndrome, Public Speaking, and Advocacy with Dr. Melissa Bird

Today you’ll have the pleasure to sit in on an inspiring and honest conversation with my friend Dr. Melissa Bird - or Missy, as I know her. A self-proclaimed “natural born rebel”, Missy earned her masters and PhD in social work and spent many years working in public policy as an advocate for women, families, and children before transitioning to being a full-time life coach and public speaker. In this interview, you'll hear tangible ways to defeat imposter syndrome, overcome any fears of public speaking so you can shine on stage, as well as how to be a graceful advocate for change on the issues that matter most to you. 

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Favorite Takeaways From This Episode 

We have a calling to engage in the work that we are passionate about.

 

We often try to self sabotage our own success. Imposter syndrome convinces us that we are unqualified to do things. We have to connect to the idea that we CAN do anything we set our minds to....

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From Cubicle to CEO: The Entrepreneur’s Secret to Success - Live at Spark Portland 2019

In this episode, I’m sharing the speech that I gave at the Spark Portland Summit in Portland, Oregon. This was my first time speaking onstage and I got to share my story of how I quit my 9-5, and went on to build my business. It was such an incredible experience and I’m so grateful to my friend, Rachel O’Rourke for the invitation to speak (check out episode 5 for my interview with her), so sit back, enjoy, and I hope you all take something away from this.

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Favorite Takeaways From This Episode

When it comes to pursuing a dream, you have to take a leap of faith FIRST before you figure out what you're doing.

Success is not final, and failure is not fatal. A "no," will always be a "no," until you try again to make a way. 

You'll never go wrong when you choose IMPACT over INCOME.

Any kind of rejection is your sign to do it yourself, and successful people are the master of seeing and seizing opportunities when there aren't any. If...

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How to Travel For Free & Blog Full Time With Rachel Kennedy

Joining us today is none other than my gorgeous friend and blogger extraordinaire, Rachel Kennedy of The Kennedy Curate. Rachel is a full-time, sustainable fashion and travel influencer with 10 years of blogging experience and has worked with some of the most iconic brands in the world. Rachel shares with us how she got started in blogging and built a loyal community, her secret for getting paid to travel, as well as her tips for how you can combine multiple passions into one dream career.  

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Favorite Takeaways From This Episode

Building a community is so important when your business is run primarily on the internet. This is because people need to trust you to be able to follow you, and invest in your business. 

When working as a travel blogger, it's important to reach out to the tourism board of a particular place and ask them what they want people to know about their area & if you can talk about it on your platform....

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Landing Your Dream Clients, Strategic Partnerships, & Diversity in Entrepreneurship With Will Lee & Kofi Frimpong of Socionado

This week’s episode is super exciting because we are welcoming our first male guests to the show! My friends William Lee and Kofi Frimpong are best friends and the founders of Socionado, their third company together. Socionado specializes in matching companies with employer branding teams to elevate their social media presence, and has been recognized in Huffington Post, Forbes, USA Today, and Buzzfeed. The company also recently caught the attention of actor Will Smith, who jumped onboard as an investor. In our interview, Will and Kofi share how they landed dream clients like the NBA and Paramount Pictures, the importance of choosing your business partners wisely, and how to get creative with funding outside of venture capital when you’re a minority entrepreneur.

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Favorite Takeaways From This Episode:

When you begin a business venture, there's no guarantee that it will last forever for you. There may be a time to pivot, and it's...

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