This conversation is extra special because we’re chatting with my friend and one of my business mentors, Rachel Pedersen. Deemed the “Queen of Social Media”, Rachel is the founder & CEO of award-winning social media marketing agency, the Viral Touch, and creator of Social Media United, a leading online education platform for social media managers. Rachel gets transparent on bouncing back from a public business flop, embracing the role of being a breadwinning woman as a now married mother of three, why TikTok is the future of social media, and her story of going from struggling single mom to replacing her 9-5 income within 6 months of working with clients and scaling multiple businesses now to 7 figures and beyond.
Keep your business legally legit with this week’s guest, Paige Griffith, J.D. of The Legal Paige, a virtual law firm working with online businesses and wedding industry professionals. After working as a federal law clerk, Paige traded in the traditional law life for a virtual one, helping big name clients like Jasmine Star run legal and protected businesses. My favorite takeaways from my conversation with Paige are the common legal mistakes in starting an online business and the top three must-dos to cover your bases, what kinds of questions to ask when hiring an attorney and how to make the most of an attorney’s time when you’re on a limited budget, the profitable reason to consider trademarking, and how traditional brick and mortar service providers can transition into attracting clients online. Listen in for the insider scoop and check out thelegalpaige.com/shop for industry specific contract templates that keep your online business protected, without...
In this week’s episode, we’re chatting with the lovely Jena Viviano, career strategist and LinkedIn expert helping women build their dream careers. Jena knows what it’s like to go through multiple career changes - she’s worked as investment banker, reported live from the floor of the New York Stock Exchange and spent time at The Muse, all before launching her own coaching business. Listen in for Jena’s tips on leveraging LinkedIn, the key one sheet you need to submit with your resume to stand out, selling yourself in interviews, finding a job you love, and why personal branding matters in today’s corporate world.
If you have the entrepreneurial itch, it will continue to nag you until you explore entrepreneurship and are hooked.
When interviewing for a job, or looking for one, your biggest task is being able to prove that you are their missing puzzle piece,...
Happy New Year, guys! This week’s episode is an extra special one because I got to chat with 18 of my talented friends from The Social Clique, the business mastermind I’ve been lucky to be a part of for the past year. You heard me right, I did 18 back-to-back mini interviews with these leading digital marketing experts to get the dish on their tips for marketing your business in the new year. In this mammoth episode compilation, our guests share everything from utilizing Pinterest to skyrocket your traffic & 2020 trends in influencer marketing to writing effective copy & designing converting funnels, plus so much more.
2:30- What are some common mistakes you see from business owners who manage their own social media channels?
6:27 - How long does it take to see results from Pinterest?
10:35 - Who should and shouldn’t use...
This week’s interview with my friend Michael Hoeppner blew my mind - as it will yours. We peeked into his role as the strategic communications advisor for my favorite 2020 presidential candidate Andrew Yang and chatted about how to be a more effective communicator. As the founder and CEO of GK Training and a communications professor at Columbia Business School, Michael has 10 years of experience in communications consulting for Fortune 500 companies, executives, non-profits, and universities, as well as presidential campaigns in both 2016 and 2020. Michael broke down the limiting beliefs we have around public speaking, three actionable, effective ways to manage your nerves so you can ace high-stress interviews and presentations, and the 5 Ps of voice that will instantly elevate your speech delivery.
As a communication specialist, you are helping to allow ideas & voices to be heard....
Today, I am sitting down with my lovely friend, Nicole Wagner. Nicole is an award-winning makeup artist and founder of “Powder Inc”, a team of talented hair & makeup artists based in Portland, Oregon. She launched her own product line with custom makeup brushes and recently expanded to offer her own lash line as well. Outside of Powder Inc., she also runs a successful network marketing business with Rodan + Fields and hit the top 2 percent of the company within just 5 months, now leading 800 women in 3 countries. Nicole shares her advice for getting scrappy and filling a need in the marketplace, why prioritizing people over profit is so important, and how to succeed in direct sales.
When you’re launching a business, it’s important to make sure that people know and trust you. That way people will trust what you do when you branch out into new endeavors.
Fear is the...
On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.
Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.
Print them out, pin them to your vision board, save them on your phone, or memorize them. Whatever you do, these are the five quotes every entrepreneur needs in their life!
Did you know that women often only apply for jobs if they think they meet 100% percent of the criteria listed, but men will apply for those same jobs if they only meet 60% of the qualifications? Sheryl Sandberg tells us in her best-selling book, Lean In, that women need to shift their thinking from "I'm not ready to do that" to "I want to do that - and I'll learn by doing it."
I've adopted this mentality from the get-go and attribute 99% of my personal success to the ongoing decision to repeatedly show up and put my name in the hat for things that are "out of my league." This simple act has shaped my life in profound ways: it landed me a spot on a reality TV show in high school. It empowered me to successfully appeal a rejection to my dream school and turn it into an admissions...
There's a saying that I like... "If it costs you your peace, it's too expensive."
When you're working online, especially as a service provider, you rub elbows with a lot of people.
There will be moments when you're scrolling through Instagram and you feel completely overwhelmed or insecure. They're not doing anything wrong, but seeing how successful other people are may make you feel like your own achievements aren't up to par.
You might have spent a few months taking advice or mentorship from an industry leader only to realize that you don't align with their ideas and wisdom. Their positioning and content are totally valid, but it doesn't work for you.
Or there might be a few clients who pay you enough money, but they're constantly expecting you to respond right away or do work that is outside of the scope of your contract. You might need the money but feel this anxiety in this pit of your stomach every time they reach out to you.
Before this year ends, declutter...
Today we’re chatting with one of the most genuine and positive people on the Internet, Sarah Nicole, creator of The Birds Papaya. Sarah is a 30-something mom of three, writer, speaker, podcaster and self-proclaimed lover of peanut butter off the spoon. What started as a small blog ten years ago with The Birds Papaya, has grown into an online community of over 700,000 followers. In today’s conversation, Sarah shares her journey of losing over 100 pounds + going through a divorce at the same time, how to navigate polarizing topics on social media through self-reflection, and her insight on how to share your own story in a vulnerable + authentic way that invites others to join the conversation.
In the world that we live in, it's important to make sure that you are aware of what information you're taking in. Whether for education or inspiration, it isn't valuable to you if everyone you...