The Future Of Influencer Marketing + Why Every Brand Needs It
Dec 28, 2020It feels like everyone these days wants to get sponsored and tap into the world of influencer marketing, but today’s guest was one of the first to explore the potential of influencer marketing when she started her agency nearly 7 years ago.
Lindsey Heppner is the founder and CEO of VAMPPED., the leading creative and talent management agency based in Los Angeles. After facing a near death experience, Lindsey reevaluated everything in her life, and found herself spearheading the influencer movement. Now, she manages talent from micro-influencers to some of the biggest names in social media right now, and has worked with mega brands like Bumble, Sugar Bear Hair, PacSun, and many more.
This conversation was such a blast to record, and just talking with Lindsey got my creative juices flowing. Press play to hear why micro-influencers are brands’ secret weapons and how to make a ton of noise when you need to get scrappy and market like a disruptor.
Connect with Lindsey:
Favorite Takeaways From This Episode:
- How her faith in what early influencers were doing transformed into a marketing empire.
- The power the affirmations and good people can have in your life.
- The benefits of digital marketing over traditional broadcast marketing.
- What determined the value of an influencer.
- How impactful diversity in media is.
- Microinfluencers are a weapon.
- The brand Lindsey cannot believe she landed.
- Why time is worth more than money.
- How Lindsey thinks outside of the box in marketing.
- "When you're a CEO you are doing every job at all times, and not thinking you're better than that."
What Did You Think?
What was your biggest takeaway from this episode? Leave a comment below.
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