Leveraging brand partnerships has been a game changer for my business and is something we’re making an even bigger priority going into next year, so I’m really excited to introduce you to today’s guest who has over 9 years of experience in strategizing, negotiating, and executing powerful brand partnerships.
As a first generation Asian American, Jenny Dinh Safransky has always been a natural born hustler. In her most recent role as Manager of Partnerships & Business Development at The Recording Academy for The GRAMMYs, she worked closely with brands that are household names like Absolut, Mastercard, Hilton, Trident, Delta and...
Carl Allen has spent 28 years facilitating over 330 business deals worth close to $48...
This conversation has been top of mind for me for a long time, and it feels like the right time to bring this up! I want to answer the question, “how do I know if this course or program is a good investment for me?”
I truly believe that the success of your business is dictated by the quality of the questions you ask, and the most common questions I get asked on a daily basis are:
These questions, while valid and asked with good intentions, keep us playing small in our businesses. My intention with this episode is to help you show up as better business leaders in your daily work, and show you a new perspective about making an investment in a program or course.
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Is it better to build your own business or buy an existing one? Today’s guest has done both and is here to share her wisdom. Tonya Rapley walks us through her recent experience of acquiring Club Loofah, an ecommerce bath & self-care brand in an industry she had no prior experience in. In addition to heading up this new venture, Tonya is a best-selling author and millennial money expert who founded My Fab Finance, an online resource for women to stop the cycle of living paycheck to paycheck so they can do more of what they love. Tonya shares with us her top 3 tips for eliminating debt, when to walk away from a goal versus when to push through a challenging season, and what changes she’s bringing to her new business to grow and scale faster.
Connect with Tonya
Today’s podcast guest is a self-professed “mama bear” and true champion for small businesses, and someone I admire immensely. Meet Natalie Franke Hayes, an entrepreneur, mobilization marketer, community builder, and neuroscience nerd.
As co-founder of the Rising Tide Society and the Head of Community at HoneyBook, Natalie leads over 77,000 creatives and small business owners while fostering a spirit of community over competition around the world. We chat about why the lessons we learned at our first or entry level jobs should not be overlooked, how to love the people we serve more than the craft we do, her best tips for building strong, fast growing communities, and why competition isn’t a bad thing if you pursue it in the right way.
There’s honestly too much goodness in this episode for me to tease here, so set aside the space to really soak in Natalie’s wisdom.
Connect With Natalie
You know those insightful conversations that you refer back to again and again? This is one of them. Pull out your notes app or journal because there are SO many brilliant copywriting tips in this episode with Kira Hug, co-founder of the The Copywriter Club and co-host of The Copywriter Club Podcast. Kira leads a team of multiple copywriters in a micro-agency focused on personality-driven sales copy for course + membership launches.
We talk about how to authentically incorporate your voice and speech patterns into your writing so it actually sounds like you, non-verbal ways to enhance your copy, email subject titles that stop readers in their scroll, the difference between content writing and copy writing, and Kira also walks us through a powerful visual exercise to create your brand living room.
I don’t want to give too much away, but I promise this episode is worth its hype.
Connect With Kira
Today’s conversation is a must for all my fellow travel lovers and anyone whose business has been derailed by circumstances outside of your control.
We’re chatting with Tara Cappel, the founder and CEO of one of the fastest growing group travel companies in the US. Her company, FTLO Travel, hosts group trips for solo travelers in their 20s and 30s who are looking to connect with new people through sustainable, curated travel experiences in amazing destinations around the world. Similar to my own journey from Cubicle to CEO, Tara left her corporate job without a backup plan to leap into entrepreneurship. In this conversation, we talk about what she would have done differently in her business if she could start over, why FTLO Travel advocates for sustainable, slow tourism, and how she has pivoted her company multiple times through difficult situations, most recently in the midst of a global pandemic that shut down travel for months.
Connect with Tara:
We recently celebrated the one year anniversary of this show! To celebrate we decided to host a fun giveaway and invite five listeners to come on the show and ask me any question they had about their business, and I would answer it hot-seat style. So, that’s this episode! We have five amazing business owners asking really insightful questions that I think a lot of you will find really beneficial, not only to have those questions answered, but to know that you’re not alone in this thing called entrepreneurship!
If you like these kinds of episodes, let us know! Send us a DM @cubicletoceo on IG, and be sure to join our thriving community of business owners in our free Facebook group, the Cubicle to CEO Podcast Lounge.
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Connect With Our Amazing Winners
Welcome back to another quarterly income report! This episode is super special because it's the one year anniversary of this podcast! I can't believe this podcast has been around for a full year. I looked at the stats recently, and discovered that our little podcast has been listened to in 1300 cities across the globe! I am so full of gratitude to all of you guys who have supported this passion project by listening, leaving reviews, and coming alongside me in my journey. THANK YOU.
In this episode, I break down how I made over $100K so far this quarter, some of the biggest changes I've made in the last three months (hiring my first full-time employee), how my $27 tiny offer made 40% of my revenue this quarter, and the importance of pivoting and persisting in business.
If you want to learn more about what a tiny offer is, and how you can create a profitable tiny offer for your business, check out my good friend Allie Bjerk's program, Tiny Offer Lab.
Want to know how I made over $102,000 in a 6 month time span last year? Download my 6 Figures in 6 Months Income Report at the bottom of my homepage: ellenyin.com
If you’re familiar with my six figures in six months income report, today’s guest is the woman who inspired it. In early 2018, I discovered Elise Darma’s blog where she shared her income reports at the end of every month, detailing how much revenue she made in the business, where she spent her money, what her profit margins were, and how much she paid herself. I was inspired by her transparency and tired of the lack of accountability from industry gurus who made flashy claims about their earnings without revealing expenses or profits, so I decided to release my own monthly income reports from January through July of 2019.
We discussed both the benefits and drawbacks of sharing your personal finances with the Internet in depth in today’s episode. For those of you who are unfamiliar...