CLICK HERE TO WATCH MY FREE TRAINING: How To Use A Step-by-Step System To Attract Consistent Clients & Make Your First $10K Month

Behind The Scenes of the Self-Funded Silicon Valley Startup Disrupting Email Marketing, Flodesk

 

I am so excited you get to be a fly on the wall for my conversation with FloDesk co-founders, Martha Bitar and Rebecca Shostak. Chatting with these two is like having happy hour with your best girlfriends, Martha and Rebecca are so funny, down to earth, and brilliant. Flodesk is disrupting the email marketing space and making it ridiculously easy for small business owners and creatives to design gorgeous emails people love to get. I switched over to Flodesk a few months ago and haven’t looked back. This episode is full of quotable moments and inspiration for every female founder, so keep listening to learn how these two are self-funding a thriving tech startup in Silicon Valley, their secret to growing a loyal subscriber base without a sales team, and why you need to be a little crazy to create your dreams.

Ready to create beautiful emails? Save 50% on your Flodesk subscription when you sign up here: https://flodesk.com/c/ELLEN50

 

Favorite Takeaways From This...

Continue Reading...

The Secrets To Selling With Ease and Closing On Sales Calls With Stevie Marie

 

If sales make you feel icky, anxious, or awkward, today’s interview is a must listen. I’m diving deep into sales with my friend Stevie Marie, founder of the Redesigned Empire. Stevie has 15 years of experience selling over $50 million dollars worth of products and services in everything from the auto industry to door to door sales and now online. We covered so many tangible takeaways you can implement immediately in your business, so listen in to find out the top 3 mistakes people make in sales, how to redirect rejection, and the play by play of a confident sales conversation from opening to close.

Favorite Takeaways From This Episode

  • Nothing beats face to face interaction and human to human connection-especially when it comes to conducting business.
  • Video marketing (Facebook Live, IG Live, etc.) is a great way to establish connection in the online space.
  • Building know, like, and trust is much easier when people can see your face.
  • People allow their ego to get...
Continue Reading...

Single Mom Start-Up: How To Grow + Bootstrap Your Small Business When You’re Not Yet Profitable

 

You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. 

Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. 

Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning,...

Continue Reading...

How to Create a Product That People Will Love & Share For You With Anna Lozano & Lindy Sood of Love Powered Co

 

All the way from Canada, we’re chatting with the lovely Anna Lozano & Lindy Sood, two ex corporate sales & marketing professionals, moms, and founders of Love Powered Co., The Affirmation Company. Anna and Lindy share with us their inspiration for product creation, how they got their first customers without an online presence, why they believe everything is figureoutable, and what makes for a strong business partnership between friends. Love Powered Co. guides their customers on a self-love journey with beautiful box sets of daily affirmation cards and Anna & Lindy want to share the love with you by giving our community a 15% discount. Just go to https://www.lovepoweredco.com/ and enter ELLEN15 at checkout to receive 15% off your order.

 

  Favorite Takeaways From This Episode

  • If you see a gap in the marketplace, and you are craving something, there has to be other people who feel the same way.
  • If you are willing to do the work, you CAN...
Continue Reading...

The Top 3 Reasons Why You Struggle To Sign Clients

 

If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.

 Favorite Takeaways From This Episode 

  • You can't sign clients if you're unclear on who your service exactly helps.
  • It’s difficult to find who you’re looking for if you don’t even know who to look for.
  • People buy off of internal challenges rooted in emotion.
  • Market research is key to understanding what your ideal client is actually looking for & how to actually speak...
Continue Reading...

How To Use The Enneagram to Become A Better Communicator & Business Leader With Steph Barron Hall of Nine Types Co.

 

 

 

The enneagram personality test has exploded in popularity in recent years, so I was super intrigued by my conversation with Steph Barron Hall, founder of Nine Types Co. Steph is a coach, speaker, and writer who uses the Enneagram to help people get out of their own way and build a life they love! She walks me through a typing session to help match me to my enneagram type and what it means, her secrets to growing her online community to 139,000 in less than a year, and how to use the Enneagram to be a better communicator and team leader. If you’re curious what Enneagram type you are, check out Steph’s self-typing guide below.

 Favorite Takeaways From This Episode

  • There are three triads of the Enneagram: the head triad, the heart triad, and the body triad.
  • Types three, six, and nine, each are in the center of their triads, each perceive the world through their core intelligence center (head, heart, or body), but they also repress feelings from...
Continue Reading...

Color Psychology & Visibility Tips with Michelle Lewis

 

We dive deep into visibility with today’s guest, Michelle Lewis. Michelle is an Amazon best-selling author, podcast host, TedX speaker, and founder of The Celebrity CEO Method. She teaches online CEOs how to skyrocket their visibility, launch their unique show strategy, and start landing press for their brand using Hollywood techniques inside her membership, the Visibility Lounge. Michelle breaks down color psychology and why color is so important in your branding, the difference between being everywhere online and showing up effectively, and how to get your first speaking opportunity if you dream of the TedX stage.

 

Favorite Takeaways From This Episode

  • Attracting your ideal client well is based on THEM, not you.
  • When it comes to brand differentiation start with something as simple as your brand color.
  • Branding colors give people a specific feeling in a specific part of their body, so when you choose a brand color, you want to take into account the way you...
Continue Reading...

What To Do When You Don't Hit Your Goals

 

Welcome back to another solo episode! This week’s episode is an unscripted, short & sweet episode, packed with value. If you have been feeling in a funk since the start of the New Year, feeling like your year is off to a slow start, you are not alone. In this episode, I dive into what to do when you don’t hit goals, a recap of January 2020 for my business, & how everything can drastically change for you and your business in only a week.

 

Favorite Takeaways From This Episode

  • If your January didn’t pan out how you thought it would, you’re not alone.
  • When you set goals, you need to remove the emotion behind them.
  • Look at goals as projections and targets & data instead of drama.
  • Our worth is not tied to our economic value. We are worthy regardless of the value we produce in our business.
  • Normalize scary goals. Triple whatever goal you have in mind.
  • It’s not about whether or not you hit the tripled goal, it’s about how you...
Continue Reading...

From Broke Single Mom to 7 Figure CEO with the Queen of Social Media, Rachel Pedersen

 

This conversation is extra special because we’re chatting with my friend and one of my business mentors, Rachel Pedersen. Deemed the “Queen of Social Media”, Rachel is the founder & CEO of award-winning social media marketing agency, the Viral Touch, and creator of Social Media United, a leading online education platform for social media managers. Rachel gets transparent on bouncing back from a public business flop, embracing the role of being a breadwinning woman as a now married mother of three, why TikTok is the future of social media, and her story of going from struggling single mom to replacing her 9-5 income within 6 months of working with clients and scaling multiple businesses now to 7 figures and beyond. 


Listen Now

 

Favorite Takeaways From This Episode

  • If you don’t celebrate your first win, the next ones will be harder to come by because you won't know how to recognize them.
  • Celebrate EVERY win, otherwise you continue to...
Continue Reading...

How to Leverage a Podcast Platform & Be Seen as an Expert in Your Industry With Jaclyn Mellone

On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.


Listen on iTunes 

Listen to Spotify

Favorite Takeaways From This Episode

Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.

Being a go-to...

Continue Reading...
1 2
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.