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Upsell Your Clients - Increasing A Monthly Retainer From $1,500 to $15,000

 
 

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It's always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today's case study shows how coach Tiffany Coyle, founder of Virtual Career Girl and CEO of digital marketing agency, Twinning Pros, gradually upsold a client who started out paying $15,00 a month for social media marketing services to a $15,000 monthly retainer over a 2 year period. What if you could also 10x the rate your best client is paying you period. What if you could also 10x the rate your best client is paying you right now instead of seeking...

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Your MBA In Creative Negotiation: How Kim Kaupe Got A Client To Pay Her $15K Over Asking Price After They Initially Said “No”

 
 

You get to meet one of my favorite people today! Kim Kaupe is a true wonder woman who has made her mark on stages worldwide as a keynote speaker and the mastermind behind Bright Ideas Only, a fan engagement agency with A-list clientele like Paul McCartney, Oprah, my personal favorite Taylor Swift, and the NY Mets, to name just a few. Not to mention her work has landed her offers from 4 out of 5 sharks on Shark Tank, a role as judge of the Miss USA pageant, and spots on coveted industry lists like Inc.’s 35 Under 35, Advertising Age’s 40 Under 40, and Forbes 30 Under 30.

Today’s conversation with Kim is easily one of the top 10 most valuable episodes we’ve recorded on this podcast to date. 
We’re dissecting the case study of how Kim used creative negotiation tactics to turn a “no, we can’t afford you” response into a client paying  $15,000 more than what they initially offered.

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