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Upsell Your Clients - Increasing A Monthly Retainer From $1,500 to $15,000

 
 

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It's always easier (and usually more profitable) to upsell an existing client than to acquire a new one. Yet, most marketing strategies focus on how to get new clients, rather than nurturing relationships with your existing clients. Today's case study shows how coach Tiffany Coyle, founder of Virtual Career Girl and CEO of digital marketing agency, Twinning Pros, gradually upsold a client who started out paying $15,00 a month for social media marketing services to a $15,000 monthly retainer over a 2 year period. What if you could also 10x the rate your best client is paying you period. What if you could also 10x the rate your best client is paying you right now instead of seeking a new client? Keep listening to see how you can apply this underrated approach to your business. 

Connect with Tiffany:

 

Favorite Takeaways From This Episode:

  • How she made a business out of remote working.
  • Who she helps with Virtual Career Girl
  • The glamorization of entrepreneurship and the truth behind it.
  • Why nurturing your existing clients is such an undervalued revenue growth strategy.
  • "If you invest in them, they'll invest in you right back."
  • You can think big but start small!
  • How to approach a client for an upsell.
  • Sharing areas for improvement + opportunities for growth outside of your scope shows you care about your client holistically.
  • What a $15K service retainer month looks like.
  • How to not let clients scope creep and set boundaries with them.
  • Creative ways to foster relationships and create open communication with clients.

⚡Lightning Round⚡

  • What is the best show / book you've recently binged?
  • What do you consider your greatest achievement?
  • Are you superstitious?

 

 

 

What Did You Think?

Did you enjoy this episode or the insight Tiffany shared? Let us know on Instagram @cubicletoceo!

 

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