Copy The $800 Podcast Launch Plan That Debuted Her Show At #29 On The Marketing Charts

branded shoots chart topping dana snyder entrepreneurship launch marketing strategy podcast sponsorships Aug 01, 2022

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Thinking about launching a podcast show? You’ll want to take notes on today’s case study. My friend Dana Snyder is joining me to walk us through her creative launch plan that debuted podcast, Missions to Movements, at the #29 spot on the marketing podcast charts - all on a scrappy $800 budget. Dana is the founder of Positive Equation, a company transforming nonprofits’ online donor experiences with innovative digital marketing solutions. Dana has worked with brands like American Idol, Sports Illustrated, and the Honest Company, as well as leading nonprofits like Movember, Dress for Success and more. I’m excited for some of you to meet Dana this month at our August 18th dinner & live panel in Oregon! If you’re local, head to for event details and tickets.

By the way, I’m super bummed because I forgot to connect my microphone when we recorded this interview, so a heads up my sound may not be up to its usual standard. Thank you in advance for your understanding. The good news is, I recorded this in Zencastr so their software helps my built-in desktop mic still sound better than it should! This is your encouragement today that tech errors happen to everyone, so don’t let imperfect work stop you from making an impact.


Connect with Dana:


Favorite Takeaways From This Episode:

  • How Dana left her corporate job and why.
  • “Don’t feel like you have to be stuck in what you’re doing.”
  • Dana launched her podcast, Missions to Movements, and landed at #29 on the marketing podcast charts.
  • The purpose for adding a podcast into your business.
  • “I know long form content drives that know, like, trust.”
  • You do not need a massive audience to get sponsorships.
  • “Podcasting is probably my favorite networking tool ever.”
  • Dana's full marketing launch plan for her podcast for ~$800.
  • Why using affiliate codes should be normalized as a positive thing.
  • Branded shoot photos are actually business assets.
  • Why podcasting is SO different than any other content platform.
  • The quality of subscriber is > the # of downloads.
  • Her first 30 day launch numbers.
  • What factors matter most if you want to get on the podcast charts.
  • “You don’t need to be on the charts all the time. That’s not the goal of why you start a podcast.”
  • How she puts together her brand packages + determining the timing for each partnership.

⚡Lightning Round⚡

  • If you didn’t have to sleep, what would you do with the extra time?
  • If you could sing one song on American Idol, what would it be?
  • What is your hidden talent?


Links mentioned in this episode:


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