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How to Build Your Personal Brand + Plan a Brand Photoshoot

 

When I say the name “Coca-Cola,” what comes to mind? You can picture the logo right away, right? That is the beauty of branding. Cohesive visual branding is crucial in helping your audience recognize you, and standing out in the online space. In this episode, I’m sharing a clip from a video from my YouTube channel where I break down the importance of creating branded visual content, how you can create more cohesive visual assets for yourself without needing a large budget and tell a story with your visual assets, and a behind the scenes look at my first branded photo shoot back in August.

 

Favorite Takeaways From This Episode

  • Branded photoshoots reflect your brand & lifestyle to help people put a face to the name/logo. 
  • Make sure to plan your wardrobe within your color palette so that your photos look branded.
  • Your images should look cohesive & represent your brand.
  • People buy from people.
  • Relationships drive business, so in order for...
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Single Mom Start-Up: How To Grow + Bootstrap Your Small Business When You’re Not Yet Profitable

 

You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. 

Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. 

Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning,...

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How to Create a Product That People Will Love & Share For You With Anna Lozano & Lindy Sood of Love Powered Co

 

All the way from Canada, we’re chatting with the lovely Anna Lozano & Lindy Sood, two ex corporate sales & marketing professionals, moms, and founders of Love Powered Co., The Affirmation Company. Anna and Lindy share with us their inspiration for product creation, how they got their first customers without an online presence, why they believe everything is figureoutable, and what makes for a strong business partnership between friends. Love Powered Co. guides their customers on a self-love journey with beautiful box sets of daily affirmation cards and Anna & Lindy want to share the love with you by giving our community a 15% discount. Just go to https://www.lovepoweredco.com/ and enter ELLEN15 at checkout to receive 15% off your order.

 

  Favorite Takeaways From This Episode

  • If you see a gap in the marketplace, and you are craving something, there has to be other people who feel the same way.
  • If you are willing to do the work, you CAN...
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The Top 3 Reasons Why You Struggle To Sign Clients

 

If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.

 Favorite Takeaways From This Episode 

  • You can't sign clients if you're unclear on who your service exactly helps.
  • It’s difficult to find who you’re looking for if you don’t even know who to look for.
  • People buy off of internal challenges rooted in emotion.
  • Market research is key to understanding what your ideal client is actually looking for & how to actually speak...
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Building a Thriving Online Community, Transforming a Blog Into a Business, & Angel Investing With AmyAnn Cadwell

I had the joy of interviewing Co-Founder and CEO of The Good Trade, AmyAnn Cadwell. The Good Trade is a premier online destination for sustainable lifestyle content, reaching 50 million readers each year through their website, daily newsletter, and cross-channel social media presence. AmyAnn has been revolutionizing and democratizing content for women who want to live more consciously, and has become a trusted thought leader on sustainable living. She has been recognized by Forbes and is a frequent speaker at conferences such as The Heart Series, BlogHer, and The Yellow Conference.  AmyAnn shares how she went from local Kansas City blogger to running a team of editors, contributors and staff for her global media brand in Los Angeles, the importance of creating quality content to cultivate an engaged online community, and her experience as an angel investor. 

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Favorite Takeaways From This Episode

When building a business it's...

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Career Advice from a Fortune 500 Marketer Turned Work-From-Home-Mom with Lesa Banks

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

I’m so thrilled to have my good friend and former client - Lesa Banks - on the show. Lesa is a former Fortune 500 marketer who successfully managed 9 figure business units. After a 13 year career in corporate America, she traded in business casual for PJ chic and founded her own brand, Pajama Marketer to stay at home with her two young sons.

Lesa now helps other moms make MORE money while spending LESS time away from their families. Listen to learn the challenges Lesa has faced in her transition to full time motherhood and entrepreneurship, as well as her best tips for negotiating like a...

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The No BS Guide To Success and Starting Over with Chrissy Kling & Nicole Levine

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Started from the bottom, now we're here...and these ladies did it twice with their business! Our first joint interview on this podcast features one of my favorite sister duos, Chrissy Kling & Nicole Levine. They are the owners of Good Carma Studio, a unique, LA-based agency redefining branding and product placement through connecting brands, celebrities, and consumers. Prior to Good Carma Studio, Chrissy and Nicole developed two highly successful apparel lines, My-Tee and Hope & Glorie, which were sold in Bloomingdale’s and Barneys New York over the course of a decade. With candid humor...

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Leverage Your Network, Education, and Brand With Julia Haber

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Joining us on this episode is a force to be reckoned with, 23 year old Julia Haber. After completing internships at Snapchat and Spotify in college, Julia founded Wayv, a company that brings the heart of brands to college students through on-campus pop-up experiences. Julia shares how she leveraged networking to secure brand partnerships with Rent the Runway and Refinery29, her best tips for making the most of your college experience, and what it’s like to be a young CEO in New York City. 

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Favorite Takeaways From This Episode

Lean into what you’re...

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Shopify Secrets and Automations with Gabby Dickert

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

All the way from Canada, we have my amazing friend Gabby Dickert here with us today. Gabby is the Shopify expert and the founder of GD Commerce, a web development and online marketing agency that focuses on pushing the Shopify platform to do things that it doesn't natively do.

As an ex-Merchant Success Manager at Shopify, working with enterprise-level, multi-million dollar e-commerce companies, Gabby Dickert was able to see what the top performers were doing to differentiate their brands online. In her interview, some of those insights were revealed along with diving into how to best leverage...

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