Today’s conversation is a must for all my fellow travel lovers and anyone whose business has been derailed by circumstances outside of your control.
We’re chatting with Tara Cappel, the founder and CEO of one of the fastest growing group travel companies in the US. Her company, FTLO Travel, hosts group trips for solo travelers in their 20s and 30s who are looking to connect with new people through sustainable, curated travel experiences in amazing destinations around the world. Similar to my own journey from Cubicle to CEO, Tara left her corporate job without a backup plan to leap into entrepreneurship. In this conversation, we talk about what she would have done differently in her business if she could start over, why FTLO Travel advocates for sustainable, slow tourism, and how she has pivoted her company multiple times through difficult situations, most recently in the midst of a global pandemic that shut down travel for months.
Connect with Tara:
Want to know how I made over $102,000 in a 6 month time span last year? Download my 6 Figures in 6 Months Income Report at the bottom of my homepage: ellenyin.com
If you’re familiar with my six figures in six months income report, today’s guest is the woman who inspired it. In early 2018, I discovered Elise Darma’s blog where she shared her income reports at the end of every month, detailing how much revenue she made in the business, where she spent her money, what her profit margins were, and how much she paid herself. I was inspired by her transparency and tired of the lack of accountability from industry gurus who made flashy claims about their earnings without revealing expenses or profits, so I decided to release my own monthly income reports from January through July of 2019.
We discussed both the benefits and drawbacks of sharing your personal finances with the Internet in depth in today’s episode. For those of you who are unfamiliar...
Em Ducharme is a business strategist and founder of Zero to CEO whose work has been featured on major media outlets such as Forbes, ThriveGlobal, The Good Men Project and Business2Community.
As a former corporate sales consultant for Fortune 500 companies, Em helped to grow and scale businesses for the last ten years in various sectors, inluding hospitality, finances, entertainment, and e-learning. She's raised millions of dollars in investor funds for the companies that she worked with and was able to scale her own companies past the multi 6 and 7 figure mark in record-breaking time.
We cover a diverse range of topics in today’s conversation, including making the leap from the corporate world to entrepreneurship, proof that having more products is actually less profitable, and how she made six figures in five hours while going to the spa.
Curious what type of business owner you are? Take Em’s quiz!
Hello friends! Welcome back to the show. Today I'm thrilled to be bringing you two of our amazing Cubicle to CEO Members, Sarah Matson and Ashley Lew. They're on today sharing their experience being a part of The Cubicle to CEO Membership, and how they've used our Consistent Clients Cashflow System (that we teach inside the membership) to make their first $10K month! I think it's so much fun to learn from other entrepreneurs who are working alongside us in the trenches as I call it. It's also so amazing to see how two entrepreneurs from completely different industries can see success using the same system! So, I want you to look at today's episode as a case study of how these two in their businesses, and what it looks like to accelerate the growth of your business.
Hang out with us inside our free Facebook group, The Cubicle to CEO Podcast Lounge!
Welcome back to another solo episode! This week's episode is on a really juicy topic that has completely transformed the way that I do business. It is the Dunning Kruger effect. I was first introduced to this concept by a friend & business mentor of mine, and it has radically changed the way that I look at my behavior patterns around business. If you struggle with shiny object syndrome, or feel like you start things but never finish them, this episode is a short discussion on this topic where I break down why this happens, how you can avoid it, and show up for your own life.
Reach your dream clients on Instagram for only $27 with Hashtag Hacks!
My team and I wanted to do something to give back, so we're offering FIVE $100 grants to small business owners who need an economic boost right now. Apply here by April 13th (Easter): www.ellenyin.com/grant
I know a lot of you are worried right now. These are uncertain times, especially for small business owners, and I want to be sensitive to that. However, I believe this is actually a time to see your business thrive rather than shutting down, hiding, and focusing on the lack. Keep listening for my insights on how to profit through COVID-19, not from it, the best resources to protect your business financially right now, and an end of Q1 update on my business + reflection on the last three years of growth.
More Resources From This Episode:
1. The Economic Injury Disaster Loan
2. Payroll Protection Program
3. Kelli Loo CPA's Blog on the PPP SBA Loan
4. Kelli Loo CPA's Blog on CARES Act & SBA Loans
5. Gravy Solutions Blog
6. Hashtag Hacks $27 Mini-Course
You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics.
Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation.
Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning,...
If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.
Today, I am sitting down with my lovely friend, Nicole Wagner. Nicole is an award-winning makeup artist and founder of “Powder Inc”, a team of talented hair & makeup artists based in Portland, Oregon. She launched her own product line with custom makeup brushes and recently expanded to offer her own lash line as well. Outside of Powder Inc., she also runs a successful network marketing business with Rodan + Fields and hit the top 2 percent of the company within just 5 months, now leading 800 women in 3 countries. Nicole shares her advice for getting scrappy and filling a need in the marketplace, why prioritizing people over profit is so important, and how to succeed in direct sales.
When you’re launching a business, it’s important to make sure that people know and trust you. That way people will trust what you do when you branch out into new endeavors.
Fear is the...
On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.
Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.