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Single Mom Start-Up: How To Grow + Bootstrap Your Small Business When You’re Not Yet Profitable

 

You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. 

Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. 

Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning,...

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The Top 3 Reasons Why You Struggle To Sign Clients

 

If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.

 Favorite Takeaways From This Episode 

  • You can't sign clients if you're unclear on who your service exactly helps.
  • It’s difficult to find who you’re looking for if you don’t even know who to look for.
  • People buy off of internal challenges rooted in emotion.
  • Market research is key to understanding what your ideal client is actually looking for & how to actually speak...
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How to Grow Your Business by Prioritizing People over Profit with Nicole Wagner

Today, I am sitting down with my lovely friend, Nicole Wagner. Nicole is an award-winning makeup artist and founder of “Powder Inc”, a team of talented hair & makeup artists based in Portland, Oregon. She launched her own product line with custom makeup brushes and recently expanded to offer her own lash line as well. Outside of Powder Inc., she also runs a successful network marketing business with Rodan + Fields and hit the top 2 percent of the company within just 5 months, now leading 800 women in 3 countries. Nicole shares her advice for getting scrappy and filling a need in the marketplace, why prioritizing people over profit is so important, and how to succeed in direct sales. 

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Favorite Takeaways From This Episode

When you’re launching a business, it’s important to make sure that people know and trust you. That way people will trust what you do when you branch out into new endeavors.

Fear is the biggest...

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How to Leverage a Podcast Platform & Be Seen as an Expert in Your Industry With Jaclyn Mellone

On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.


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Favorite Takeaways From This Episode

Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.

Being a go-to...

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Building a Thriving Online Community, Transforming a Blog Into a Business, & Angel Investing With AmyAnn Cadwell

I had the joy of interviewing Co-Founder and CEO of The Good Trade, AmyAnn Cadwell. The Good Trade is a premier online destination for sustainable lifestyle content, reaching 50 million readers each year through their website, daily newsletter, and cross-channel social media presence. AmyAnn has been revolutionizing and democratizing content for women who want to live more consciously, and has become a trusted thought leader on sustainable living. She has been recognized by Forbes and is a frequent speaker at conferences such as The Heart Series, BlogHer, and The Yellow Conference.  AmyAnn shares how she went from local Kansas City blogger to running a team of editors, contributors and staff for her global media brand in Los Angeles, the importance of creating quality content to cultivate an engaged online community, and her experience as an angel investor. 

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Favorite Takeaways From This Episode

When building a business it's...

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Bootstrapping, Raising Venture Capital, & Mental Health in Entrepreneurship with Tea Drops Founder, Sashee Chandran

Joining me today is the inspiring founder of Tea Drops, Sashee Chandran. Tea Drops can be found in over 3,000 retail stores nationwide, as well as online and on The Home Shopping Network. Sashee’s innovative product has been featured in Forbes, the Los Angeles Times, and Oprah Magazine, counting the likes of mega celebrities like Michelle Obama and Chrissy Tiegen as fans. But, the true source of pride for Sashee and her company is the community and human connections fostered by making loose leaf tea more accessible and convenient for all. In our interview, Sashee shares how she bootstrapped and scaled her company, why a “no,” is actually a positive thing, and the importance of prioritizing mental health as an entrepreneur. 

If you want to try Tea Drops yourself, Sashee was kind enough to give our listeners a special discount! Use code (SPILLTHETEA) at myteadrop.com to save 20% on your order

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Favorite Takeaways From This...

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Income Report: How I Made $26,479.84 in July 2019

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

Want an inside look into my business finances? This episode is a behind the scenes breakdown of my highest revenue month EVER. I reveal exactly how I made $26,479.84 in July 2019, what my income streams and profit margin were, where I spent money (including my biggest expenses + best investments), and which number you should focus on when it comes to reviewing your own income report.

I started releasing monthly income reports in January 2019 in an effort to promote greater transparency in my entrepreneurial journey, and it's been so rewarding bringing you guys behind the scenes on my business growth...

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From Cubicle to CEO: The Entrepreneur’s Secret to Success - Live at Spark Portland 2019

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class

In this episode, I’m sharing the speech that I gave at the Spark Portland Summit in Portland, Oregon. This was my first time speaking onstage and I got to share my story of how I quit my 9-5, and went on to build my business. It was such an incredible experience and I’m so grateful to my friend, Rachel O’Rourke for the invitation to speak (check out episode 5 for my interview with her), so sit back, enjoy, and I hope you all take something away from this.

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Favorite Takeaways From This Episode

When it comes to pursuing a dream, you have to take a...

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