The Surprising Reason Why You Struggle With Shiny Object Syndrome + Giving Up Too Early

business education dunning kruger effect ellen yin marketing small business social media marketing May 25, 2020

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Welcome back to another solo episode! This week's episode is on a really juicy topic that has completely transformed the way that I do business. It is the Dunning Kruger effect. I was first introduced to this concept by a friend & business mentor of mine, and it has radically changed the way that I look at my behavior patterns around business. If you struggle with shiny object syndrome, or feel like you start things but never finish them, this episode is a short discussion on this topic where I break down why this happens, how you can avoid it, and show up for your own life.

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Favorite Takeaways From This Episode

  • Feeling things get hard is not your fault - it is the Duninng Kruger high.
  • The Dunning Kruger effect is a phenomenon when at the beginning of any new thing, our confidence is disproportionately high.
  • The more you learn, the more you realize how much you DIDN’T know.
  • That is the point when most people give up & start something new.
  • Things that are worthwhile take time to build.
  • When things get hard, stop looking externally for the solutions.
  • When you struggle with hard things, you’re only coming up against these obstacles BECAUSE you’ve risen to the next level.
  • It’s important to understand WHY you struggle with shiny object syndrome.
  • You win with simplicity & consistent efforts over time.
  • Different and interesting doesn’t mean better and effective.
  • More is not always better.
  • Giving up when things get hard keeps us stuck as a beginner, running around, never accomplishing anything or producing any results.

What Did You Think?

What has kept you from staying the course in your business?

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