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The Top 3 Reasons Why You Struggle To Sign Clients

entrepreneurship marketing marketing strategies sales signing clients small business Feb 24, 2020

 

If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.

 Favorite Takeaways From This Episode 

  • You can't sign clients if you're unclear on who your service exactly helps.
  • It’s difficult to find who you’re looking for if you don’t even know who to look for.
  • People buy off of internal challenges rooted in emotion.
  • Market research is key to understanding what your ideal client is actually looking for & how to actually speak to them.
  • You can never understand your audience too much.
  • You want to make sure your offer is OUTCOME focused.
    • This makes you an expert rather than a commodity.
    • Features are what people care about the LEAST.
  • Make sure your pricing matches the urgency & magnitude of the problem your ideal client is facing.
  • Your price is not the problem, and lowering your prices does not guarantee easier sales.

What Did You Think?

What mistake do you resonate with the most? Leave a comment below!

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