The Top 3 Reasons Why You Struggle To Sign Clients
Feb 24, 2020![](https://kajabi-storefronts-production.kajabi-cdn.com/kajabi-storefronts-production/blogs/17426/images/lIMWnEY7T9CYlqTKw3Tc_Ep_30_Blog.png)
If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.
Favorite Takeaways From This Episode
- You can't sign clients if you're unclear on who your service exactly helps.
- It’s difficult to find who you’re looking for if you don’t even know who to look for.
- People buy off of internal challenges rooted in emotion.
- Market research is key to understanding what your ideal client is actually looking for & how to actually speak to them.
- You can never understand your audience too much.
- You want to make sure your offer is OUTCOME focused.
- This makes you an expert rather than a commodity.
- Features are what people care about the LEAST.
- Make sure your pricing matches the urgency & magnitude of the problem your ideal client is facing.
- Your price is not the problem, and lowering your prices does not guarantee easier sales.
What Did You Think?
What mistake do you resonate with the most? Leave a comment below!
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