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Q2 2021 Income Report: The Unfiltered Story of Slow Growth, Low Profits, and $154,159 In 90 Days

 
 

It’s that time again! Let’s talk Q2 2021 and all of the wins and takeaways I’ve learned over the course of the last 3 months!

If you haven’t listened to my previous income reports, I invite you to listen to my past income reports first (if not all of them, at least my Q1 2021 report). These income reports aren’t meant to be consumed under the microscope of a single quarter, but rather build on each other to tell a cumulative story of my ever-evolving journey as a business owner. 

I really believe in the power of talking about finances, which is why I am just so excited to be able to share with you about all the successes, struggles, number breakdowns, and lessons I have learned this quarter. As business owners, we need to have these kinds of conversations because it’s hard, and it’s REALLY hard when you’re doing it on your own and you have no reference for what’s normal and what’s not. So let’s talk...

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The Reality of Making $250,654 In 90 Days And My First Six Figure Month (Q1 2021 Income Report)

 
 

Hey bookworm! Want to find a list of books written BY female entrepreneurs FOR female entrepreneurs? Check out the 12 Books Every Female Founder/Entrepreneur/CEO Should Read, curated by Suzanne Vetillart (CEO of Boma Jewelry) and I!

We are back at it again, friends! I can’t believe we are on our third year of talking about how much money we make and sharing it with the world. You guys have made it known how the transparency of our numbers, and our willingness to talk about this typically ‘taboo’ topic, has been beneficial for you guys to hear. So as long as you guys are loving it, I plan to keep sharing all of it with you!

A lot has happened in this last quarter and I think hearing all of the highs and lows of my business in the past 90 days will show you the actions you need to take sometimes as an entrepreneur with a growth mindset! It can be difficult to have to consciously make decisions knowing you won’t see the same growth that...

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How I Made $560,348 in 2020 (Q4 Income Report)

 
 

Join our next Paid to Create 3 Day LIVE Challenge: ellenyin.com/paidtocreate

It is the episode you have all been waiting for, the Q4 Income Report and 2020 Business Overview!

I am so excited for this episode because I am going to be super transparent with you about our finances, the revenue and the expenses, the profit margins, along with what went well and what didn't. 2020 taught me A LOT about my own business as my team and I tried and eliminated various different strategies throughout the year. If you're ready to hear me nerd out about everything that happened not only in the 4th quarter of our business, but all of 2020, then be sure to stick around. I hope you get some value from it!

Enjoy these income reports & want to catch up on previous ones? Check them out below!

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How I Made $209,264 in 90 Days (Q3 2020 Income Report)

 
 

This is the much anticipated episode where we are covering my quarter three income report, and how I made $209,264 in the last 90 days!

I went the most in depth I ever have in this episode, so I am so excited to share with you all the things that I’ve learned over the course of the last 90 days. We take a look at all of the expenses, the biggest shifts I’ve experienced, who we’ve hired and why, our targets moving forward as a company, and more. 

I bear it all for you guys, down to the dollar, so I really hope these reports provide value for you in your business and promote transparency in an industry that doesn’t always do so.  


Enjoy these income reports & want to catch up on previous ones? Check them out below!

Favorite Takeaways From This Episode

  • Sometimes as entrepreneurs we let our ego get in the way because of how...
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How I made $120,458.70 In 3 Months (Q2 2020 Income Report)

 

Welcome back to another quarterly income report! This episode is super special because it's the one year anniversary of this podcast! I can't believe this podcast has been around for a full year. I looked at the stats recently, and discovered that our little podcast has been listened to in 1300 cities across the globe! I am so full of gratitude to all of you guys who have supported this passion project by listening, leaving reviews, and coming alongside me in my journey. THANK YOU.

In this episode, I break down how I made over $100K so far this quarter, some of the biggest changes I've made in the last three months (hiring my first full-time employee), how my $27 tiny offer made 40% of my revenue this quarter, and the importance of pivoting and persisting in business.

If you want to learn more about what a tiny offer is, and how you can create a profitable tiny offer for your business, check out my good friend Allie Bjerk's program, Tiny Offer Lab.

Favorite Takeaways From...

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My Q1 2020 Income Report (Staying Profitable Through COVID-19)

 

My team and I wanted to do something to give back, so we're offering FIVE $100 grants to small business owners who need an economic boost right now. Apply here by April 13th (Easter): www.ellenyin.com/grant

I know a lot of you are worried right now. These are uncertain times, especially for small business owners, and I want to be sensitive to that. However, I believe this is actually a time to see your business thrive rather than shutting down, hiding, and focusing on the lack. Keep listening for my insights on how to profit through COVID-19, not from it, the best resources to protect your business financially right now, and an end of Q1 update on my business + reflection on the last three years of growth.

More Resources From This Episode:

1. The Economic Injury Disaster Loan
2. Payroll Protection Program
3. Kelli Loo CPA's Blog on the PPP SBA Loan
4. Kelli Loo CPA's Blog on CARES Act & SBA Loans
5. Gravy Solutions Blog
6. Hashtag Hacks $27 Mini-Course

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