Q2 2021 Income Report: The Unfiltered Story of Slow Growth, Low Profits, and $154,159 In 90 Days

business finances entrepreneurship focus shift income report investing quarterly income report transparency Jul 26, 2021

It’s that time again! Let’s talk Q2 2021 and all of the wins and takeaways I’ve learned over the course of the last 3 months!

If you haven’t listened to my previous income reports, I invite you to listen to my past income reports first (if not all of them, at least my Q1 2021 report). These income reports aren’t meant to be consumed under the microscope of a single quarter, but rather build on each other to tell a cumulative story of my ever-evolving journey as a business owner. 

I really believe in the power of talking about finances, which is why I am just so excited to be able to share with you about all the successes, struggles, number breakdowns, and lessons I have learned this quarter. As business owners, we need to have these kinds of conversations because it’s hard, and it’s REALLY hard when you’re doing it on your own and you have no reference for what’s normal and what’s not. So let’s talk about it!

Listen to find out what went on behind the scenes in Quarter 2 in making $154,159, how you should look at investments and their impact on your business, and why I’m NOT prioritizing my business this summer.

Enjoy this income report & want to catch up on our previous ones? Find all of them below!

Check these links out too!


Favorite Takeaways From This Episode:

  • “It’s about the journey, not the destination.”
  • All the wins our business has experienced in the last 3 month.
  • How we helped 129 course creators get their courses into the world.
  • “Anytime you’re unsure about something in your business, realize that you don’t always have to make decisions in a vacuum - in your own mind. You can go out there and ask your people ‘what would be of benefit to you?’”
  • Market research should be an ongoing thing in your business.
  • Why Ellen has shifted her entire focus off of her business this summer.
  • The excitement of her Forbes feature and other press opportunities.
  • Launched our $10K Hall of Fame!
  • How we made $154,159 this quarter, and why it's okay to have dips in revenue.
  • The effect the update on Facebook ads has on our business.
  • How to look at business investments.
  • Why we are restructuring our employee role to shift focus to sales and growth.
  • Our numbers breakdown for this quarter.


What Did You Think?

What was your biggest takeaway from this episode? Leave a comment below.



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