We’re continuing our podcast expert series today with Kelly Glover, founder of The Talent Squad. Driven by the core belief that your personal brand is your most valuable asset, Kelly books podcast tours for entrepreneurs so they can increase their credibility, authority, visibility, and influence.
Kelly got her start in media as a red carpet correspondent, but reveals in this episode why it’s more interesting interviewing normal people rather than celebrities.
We chat about how to best prep for your interviews and make the most of your podcast appearances post-interview, booking your own podcast tours on other people’s shows, why you don’t need to have or be on a show with millions of listeners to create impact, and the anatomy of a perfect podcast pitch that will get you noticed and booked on your dream shows.
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Welcome back to another quarterly income report! This episode is super special because it's the one year anniversary of this podcast! I can't believe this podcast has been around for a full year. I looked at the stats recently, and discovered that our little podcast has been listened to in 1300 cities across the globe! I am so full of gratitude to all of you guys who have supported this passion project by listening, leaving reviews, and coming alongside me in my journey. THANK YOU.
In this episode, I break down how I made over $100K so far this quarter, some of the biggest changes I've made in the last three months (hiring my first full-time employee), how my $27 tiny offer made 40% of my revenue this quarter, and the importance of pivoting and persisting in business.
If you want to learn more about what a tiny offer is, and how you can create a profitable tiny offer for your business, check out my good friend Allie Bjerk's program, Tiny Offer Lab.
On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.
Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.