Single Mom Start-Up: How To Grow + Bootstrap Your Small Business When You’re Not Yet Profitable

entrepreneurship lauren strain marketing pollumination product based business small business social media marketing Mar 09, 2020

You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. 

Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. 

Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning, and how to keep growing + investing back into your business, even when you’re self-funding everything and not turning a profit yet.

P.S. Lauren wants to share the love with you all! Get 20% off your order of $75 or more with code “ELLEN” at checkout:

Favorite Takeaways From This Episode

  • If you can find a niche where people are interested, you can capitalize on that for a products-based business.
  • It’s not about making money, it’s about creating connection & community around an interest that already exists.
  • It’s easier to borrow influence than create it.
  • Do some research as to what will help you cover the costs for materials up front and help you make a profit.
  • Invest your money BACK into your business.
  • Part of being an entrepreneur is taking time to see your business grow and being willing to invest in the process. 
  • In most products-based businesses, it takes time before you make a profit.
  • Don’t be afraid to pay yourself if you have the means. Profit is not a bad thing, and while you have to make sacrifices for your dreams, you still should not be afraid to pay yourself.
  • Connecting with a community is huge to seeing success in your business.
  • For a products-based business, connecting in person rather than online is a great way to build genuine connection and see success.
  • Connecting a personality to the social media profile gives you a one up in your business.
  • You never know what kind of connections you can utilize from different places.
  • Don’t be afraid to take advantage of social media, showing your products in other locations to create connection with locals.
  • Don’t be afraid to rock the side hustle. If you have to, there’s no shame in building as much as you can on the side so that you can still support yourself.
  • Creating your own schedule & pursuing your dreams based on what works for you over what works for others.

Connect With Lauren:

3. Instagram: @pollumination


What Did You Think?

What was your biggest takeaway from this episode? Leave a comment below.

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