I had the joy of interviewing Co-Founder and CEO of The Good Trade, AmyAnn Cadwell. The Good Trade is a premier online destination for sustainable lifestyle content, reaching 50 million readers each year through their website, daily newsletter, and cross-channel social media presence. AmyAnn has been revolutionizing and democratizing content for women who want to live more consciously, and has become a trusted thought leader on sustainable living. She has been recognized by Forbes and is a frequent speaker at conferences such as The Heart Series, BlogHer, and The Yellow Conference. AmyAnn shares how she went from local Kansas City blogger to running a team of editors, contributors and staff for her global media brand in Los Angeles, the importance of creating quality content to cultivate an engaged online community, and her experience as an angel investor.
When building a business it's important to have both concern and curiosity.
When you're creating an email list, or blog, or platform that relies on readership, the way to differentiate yourself is to create content that is reflective of your readers and the topics that they are interested in.
It's important when creating content to leverage keyword research and social media trends to create content that is actually what your audience wants to see.
It's important to create quality over quantity when it comes to content.
Become an expert in your audience's interests in order to have a consistent following & readership.
Have a deep love for your ideal customer, and a desire to be able to reach them where they are. This will create connection between you and your audience
A newsletter is a brilliant, direct community channel. It gives you the power to remove inactive people, and facilitate a community of people who want to be there, and want your content-i.e. a hyper engaged community.
When it comes to your team, it's important to hire people over skills or experience. A connection to the vision and a kindred spirit is so important. People can learn skills, and long-lasting team members are people who are aligned with your vision
Angel investing is someone who comes in really early stage & helps the company get to a sage where they’re attractive to venture capital investors. Venture capital comes in later, and invests more money.
Angel investing gives business owners the chance to invest in young businesses, and advise and council them along the process of getting the business off the ground.
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