4 Profitable Salons in 3 Years: How This Hairstylist Turned Entrepreneur Is Building an Empire

alicia brown brick and mortar business hair salon hiring employees honey comb salon marketing Apr 27, 2020

This conversation is with one of the boss ladies I respect the most and a local business trailblazer, Alicia Brown. Alicia is the co-owner of Honeycomb Salon and its sister sustainable salons & day spas in Corvallis, Oregon. Alicia is my former boss turned friend (we’ll share a bit more of that story in today’s episode), and in just 3 years of opening the doors to the first Honeycomb, now has 4 salons supporting 60 employees. In an industry where profitability evades most salon owners for years, Alicia has defied the odds by being profitable + debt free since the beginning. Today she shares why she chose to scale with employees rather than independent contractors, the importance of mentorship, and how she maintains a strong team culture alongside rapid growth.

Favorite Takeaways From This Episode

  • Find mentors in your industry & get as much coaching as you can.
  • Don’t be afraid to be the first person to go in a direction. If you have a dream to do something- do it!
  • There’s no shortcut to success, but there IS shortcutting other people’s mistakes by surrounding yourself with more experienced individuals.
  • Connections with other people who are working, or have worked at the same capacity that you are is huge.
  • You need to find YOUR right fit, one employment structure is not better than the other.
  • She chose the employee structure so that she could build a team.
  • Begin immersing people in team culture as early as the interview process.
  • Talk about the team dynamic. Share with potential employees & existing employees how important it is to you.
  • Focus on team building in addition to normal work & training.
  • Part of being a team leader is reminding people of the team culture no matter what happens - good and bad.
  • What you permit you promote.
  • When you support your team, then your team supports your clients. 
  • Don’t take any feedback as a personal attack. Because someone wasn’t happy with a service doesn’t mean you are a bad person.
  • How she was able to turn a profit from the beginning.
  • Your cup needs to be overflowing before you bring in another cup.
  • Don’t do things without really thinking about them. Make sure you’re able to keep your doors open, and you’re making sound financial decisions.
  • Wait for your audience to show you what you need. 
  • Always come back to your intention - do you have good intentions with this decision?
  • Reinvesting in your business is the best thing we can do, but at some point you need to value yourself enough to pay yourself.
  • Everything falls back on you as the CEO - the good and the bad. Praise yourself for the good.
  • Celebrate your wins!

Connect With Alicia:

  1. @alicia.the.alchemist - Instagram 
  2. www.honeycombcorvallis.com 
  3. www.beyond-the-chair.com

What Did You Think?

What was your favorite takeaway from this episode? Let me know in the comments!


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