Media Trends, How to Elevate Your Branding, & the Future of Voice Technology With Amazon Alexa’s Brand Marketing Lead, Sabena Gupta

In this episode, you’ll have the pleasure of sitting in on my insightful and thought-provoking conversation with the former Director of Marketing and Brand Strategy for The New York Times,  Sabena Gupta. Sabena recently made a career shift from the media space to technology and moved cross country to head up Brand Marketing for Amazon Alexa in Seattle. Sabena has worked with major brands like Verizon, Wheat Thins, and Starbucks, as well as played an integral role in the creation of the New York Times’ Brand Book and Truth Campaigns. She shares her advice on how to build a trustworthy brand, the future of voice technology, and how she landed a spot on the coveted Forbes 30 under 30 list. 


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Favorite Takeaways From This Episode

One of the best ways to develop your brand voice is by knowing the market-putting ideas out there, and seeing how people react.

In developing a brand voice it's important to come up with some qualities to...

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The No BS Guide To Success and Starting Over with Chrissy Kling & Nicole Levine

Started from the bottom, now we're here...and these ladies did it twice with their business! Our first joint interview on this podcast features one of my favorite sister duos, Chrissy Kling & Nicole Levine. They are the owners of Good Carma Studio, a unique, LA-based agency redefining branding and product placement through connecting brands, celebrities, and consumers. Prior to Good Carma Studio, Chrissy and Nicole developed two highly successful apparel lines, My-Tee and Hope & Glorie, which were sold in Bloomingdale’s and Barneys New York over the course of a decade. With candid humor and tough love, these sisters are opening up on how they tackle motherhood and running a business, what it’s like to work with family, and how to make it happen when you’re starting from the bottom.

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Favorite Takeaways From This Episode

It’s important to take feedback, and pivot with it. When things don’t exactly go your...

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Leverage Your Network, Education, and Brand With Julia Haber

Joining us on this episode is a force to be reckoned with, 23 year old Julia Haber. After completing internships at Snapchat and Spotify in college, Julia founded Wayv, a company that brings the heart of brands to college students through on-campus pop-up experiences. Julia shares how she leveraged networking to secure brand partnerships with Rent the Runway and Refinery29, her best tips for making the most of your college experience, and what it’s like to be a young CEO in New York City. 

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Favorite Takeaways From This Episode

Lean into what you’re good at and advocate for your style of doing things. Not everyone learns or does anything the same way. 

Find ways of learning that work for you, and also excite you to learn both inside and outside of a school environment.

Find internships or experiences in industries that you’re interested in to help you learn what you like about that space, what you don’t like about...

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Personal Branding That Creates Impact & Becoming an Advocate For Change in the Workforce With Erika Wykes-Sneyd

This week’s episode is one for the books. Ellen sat down with Erika Wykes-Sneyd, the Global Head of Brand Experience & Innovation at PayPal, Venmo and their family of brands. Through her work at corporate giants like Uber, Google, Sony Playstation, Toyota, and now PayPal, she has dedicated her career to building purpose-driven brands that serve the customer, shareholders, and their communities. She shares her insights on how personal branding leads the way for business expansion, how to build a dynamite network that strengthens your career, and the importance of being an advocate for inclusion in the workforce. 

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Favorite Takeaways From This Episode:

In order to see the opportunities you want in your career, you have to hustle and work for them, have a seat at the table and know your worth. When you are moving through life and your career, make sure you listen to both your head and your heart. Don’t ignore your gut...

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