Her “Instagram Billboard” Generates All Her Leads - 98% Become Paying Clients
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Ashley is a brand designer and photographer who spent the past decade in the agency world crafting big brands for big businesses and Fortune 100 companies like Toyota. She recently left her career and the corporate world behind to help small businesses build big brands, too.
Her passion is helping people live theirs. And she believes that anyone with a dream or passion for something should have a real chance at it. But what they may not realize is that they're going to need more than a logo to do it. Her studio, Ash Branding Co. brings the caliber of big branding to the heart of small businesses through custom branding, cinematic photography and film and online education.
Connect with Ashley:
- ashbranding.com
- Ashleys go to resources for branding on any budget: ashbranding.com/little-brand-book (Get access for FREE using code ELLEN - valid until 6/20/22)
- @ashbranding.co
Favorite Takeaways From This Episode:
- What is cinematic photography?
- The primary difference between branding and marketing.
- “You have to know who you are, you have to have your brand down, because that’s your compass.”
- Breakdown of her first $10K month.
- How she made her Instagram like her billboard.
- What she did to optimize her profile so she could maintain a 98% sales conversion rate.
- Calls should be about providing potential clients with the best service recommendations.
- The timeline of how IG became her primary traffic source.
- “You truly don’t need a large volume of traffic, you just need the right people.”
- What obstacles Ashley faced on her way to $10K.
- “It's a business. Whether you're super passionate or not, the point is you have to make some money. If you don’t, it’s an expensive hobby.”
- What do payment plans look like for Ashley's clients.
- “Whether you think you can, or think you can’t… you're right.”
- “When you start your own business, that means that you found some sort of light and that now you’re using that to light a path for other people.”
⚡ LIGHTNING ROUND QUESTIONS⚡
- What is your favorite childhood TV show?
- What phone app do you use the most?
- Do you work best in total silence, with white noise, or with music?
What Did You Think?
What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.
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FREE RESOURCES:
Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients
