$1 Million Dollars in 10 Months With a $27 Tiny Offer

allie bjerk entrepreneurship freebie marketing sales funnel tiny offer Apr 20, 2020

Ready to create your own Tiny Offer? Learn how here: https://alliebjerk.thrivecart.com/tiny-offer-lab-group-coaching/?affiliate=ellenyin002

There are few people that could get me up before the sunrise, but today you’ll get to listen in to an early morning coffee chat with my dear friend, Allie Bjerk. In an online world of flashy cars, mansions, and big claims, I immediately resonated with Allie because we both adopt an anti-guru approach to marketing. Allie teaches entrepreneurs how to create more impact and income with time-leveraged programs & marketing automation through her signature program I joined a few months ago, Tiny Offer Lab. Our conversation centers on how to create a list of buyers instead of freebie seekers, how Allie made over a million dollars from a single funnel selling a $27 digital product, and how she manages two, 7 figure businesses on 20 hours a week as a mom of 3. Keep listening for Allie’s tangible steps on how to dream big and start tiny.

Favorite Takeaways From This Episode

  • A tiny offer starts the sales funnel & is an easy purchase with an order bump
  • You don’t need to have a freebie. Freebies aren’t always valuable, but tiny offers ensure people will engage with your product and remember you.
  • Freebies don’t nurture people through the process of making an actual purchase from you.
  • Tiny offers help you build a buyer list almost limitlessly.
  • The experience for people is better when they pay for it.
  • People are so much more engaged when they actually buy from you.
  • The conversation needs to be about how you get buyers, not just people opting in to something free & going silent.
  • How she made Facebook ads feasible for her and Facebook ad scaling.
  • The more you spend, the more you make.
  • Advertising is an INVESTMENT rather than an obligation.
  • Focus on what systems work and then save your energy for what matters - serving your clients
  • Look at the details: where do people stop engaging and how can you fix it? How can you find the sales leak?
  • There’s a lot of great strategies out there, but they don’t always work for every person.
  • Showing your headshot with bright, happy graphics to get people’s attention are effective.
  • Success comes when you take small steps to get out of your comfort zone to show up.
  •  Find your weaknesses and where you’re making excuses & figure out how to fill those gaps. This includes hiring out things you don’t like doing.
  • Her first hire was a customer service person to get Allie out of her inbox & keep her energy positive.
  • Invest money to save time. 
  • Being the CEO, your business may sneak into your personal time. Setting boundaries is so important for you to show up well in all areas of your life.
  • Protecting your energy is important for you to show up well in all areas of your life.
  • The things that a leader of a million dollar business should be doing.
  • Being clear on your WHY is so important. 
  • Your role as the business owner is connection & staying clear on the purpose of the business. How can your business truly help people?
  • Having a vision for where your business is going & how you want to impact others through service 
  • As a CEO, you’re serving two groups: your audience and your team.

Connect With Allie:
1. alliebjerk.com
2. @alliebjerk on IG

Join Tiny Offer Lab:

What Did You Think?

What was your biggest takeaway from this episode? Leave a comment below.


Are we not email friends yet? Make sure you download my income report at ellenyin.com for my "6 figures in 6 months" case study for a transparent look at how I made $102,721.44 in a 6 month time span in 2020!

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