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Ali Kaminetsky Created An Ambassador Program That Drives 25% Of Modern Picnic’s Annual Sales - Without Paying Commission!

 
 

I may as well have named this episode “How To Run A World Class Ambassador Program” because today’s guest basically gives you the blueprint to create a successful ambassador program people are clamoring to sign up for. Ali Kaminetsky graduated college in 2016 and moved to New York to start her job in retail, but quickly had a product idea she couldn’t shake. While “googling” for a lunchbox she could use to bring her daily lunches to work, she realized there were options for little kids and for men, but nothing for women who wanted to look and feel their best. It was clear that the traditional lunchbox needed a makeover, and from there, Modern Picnic was born in 2019!

Since then, Modern Picnic - dubbed “not your average lunchbox” - has created impactful partnerships with brands like American Express and Martha Stuart, and been featured in huge publications like Vogue, The New York Times, The Today Show, and Harpers Bazaar.

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Secrets to Starting a Fast-Growing Community

 

Today’s podcast guest is a self-professed “mama bear” and true champion for small businesses, and someone I admire immensely. Meet Natalie Franke Hayes, an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. 

As co-founder of the Rising Tide Society and the Head of Community at HoneyBook, Natalie leads over 77,000 creatives and small business owners while fostering a spirit of community over competition around the world. We chat about why the lessons we learned at our first or entry level jobs should not be overlooked, how to love the people we serve more than the craft we do, her best tips for building strong, fast growing communities, and why competition isn’t a bad thing if you pursue it in the right way. 

There’s honestly too much goodness in this episode for me to tease here, so set aside the space to really soak in Natalie’s wisdom.

Connect With Natalie

  1. nataliefranke.com
  2. On Instagram
  3. On Twitter

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