Unscalable Strategies That Actually Create Scale: How FLIK Grew to 10K+ Members In A Surprising Way

bootstrapping community building entrepreneurship michelle kwok scaling a business unscalable strategies Jan 30, 2022

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Today’s case study explores unscalable strategies that actually create scale. Now I know that sounds like an oxymoron, but we are here to talk to our guest, Michelle Kwok, about how she grew FLIK to 10,000+ members in a surprising way that didn’t require any funding. 

A little introduction to Michelle if you are unfamiliar with her… she is a medical science student turned social entrepreneur who co-founded FLIK, a platform connecting female leaders and learners across the world through meaningful career experiences. FLIK was recently acquired by Rumor Avenue, so Michelle now serves as a partner at Rumor Avenue as well as a part-time Chief of Staff of FLIK, in addition to leading operations for the longevity biotech fellowship at On Deck, an organization accelerating the top founders, operators, and investors looking to revolutionize the field of longevity science. She is so impressive as she has done all of this by the age of only 23.

One of my favorite quotes that I pulled to give you the perfect preview of what you’re about to hear is “You do the things that are unscalable first in order to do things that are scalable in the future”. I won’t spoil the context surrounding that quote in the episode, but if you’re looking for scrappy ways to grow your community in non-traditional ways, without using funding or ads, this episode is for you!

Connect with Michelle:


Favorite Takeaways From This Episode:

  • Why getting off a ski lift + skiing is a great analogy for entrepreneurship.
  • How she went from a medical services student to a social entrepreneur by the age of 23.
  • How she grew FLIK to a community of 10K women without any funding (within 2 years of starting the company).
  • The way she approached women and got them to become mentors.
  • “You don’t want to be selling people something they don’t want.”
  • Why personal connection was so impactful in her community growth.
  • “I know exactly what I needed when I was younger, so I’m going to give that to women today.”
  • How they facilitate the mentor/mentee connection.
  • The surprising hands-on strategies she implemented to onboard her first few hundred members + students.
  • “You do the things that are unscalable first in order to do things that are scalable in the future.”
  • Why COVID was an advantage for their business + thier global expansion.
  • The way they monetized their platform.


  • What is your current phone screensaver?
  • When do you want to retire?
  • Do you sing in the shower?
  • Have you ever been in a musical?


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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