Secrets to Starting a Fast-Growing Community

community building entrepreneurship honeybook natalie franke rising tide society Aug 30, 2020

Today’s podcast guest is a self-professed “mama bear” and true champion for small businesses, and someone I admire immensely. Meet Natalie Franke Hayes, an entrepreneur, mobilization marketer, community builder, and neuroscience nerd. 

As co-founder of the Rising Tide Society and the Head of Community at HoneyBook, Natalie leads over 77,000 creatives and small business owners while fostering a spirit of community over competition around the world. We chat about why the lessons we learned at our first or entry level jobs should not be overlooked, how to love the people we serve more than the craft we do, her best tips for building strong, fast growing communities, and why competition isn’t a bad thing if you pursue it in the right way. 

There’s honestly too much goodness in this episode for me to tease here, so set aside the space to really soak in Natalie’s wisdom.

Connect With Natalie

  2. On Instagram
  3. On Twitter

Favorite Takeaways From This Episode

  • You learn a lot about humility and hard work when you work an entry level job.
  • When you’re in the little leagues, don’t lose sight of what you can learn in this season.
  • Never underestimate the power of relationships.
  • We have to love the people we serve more than the craft that we do.
  • Find the intersection between what we love to do and the problems that exist out in the world.
  • Solve problems to find profit.
  • Other people’s opinions should not be in the driver’s seat of your life.
  • You have to believe in yourself first. Because if you don’t, no one else will.
  • You do NOT have to make the world happy.
  • Don’t be the best, be YOUR best.
  • Identify people who share the same passion and desire to lead. It comes down to relationships, trust, and a felt need.
  • Any community needs to have points of intersection.
  • In community, the point of acquisition is just the beginning.
  • If you want to build a community, you have to put in the work to put your people first AFTER the sale.
  • Chase failure as much as you chase success.
  • Shifting your mindset from scarcity to abundance and community over competition.
  • Competition is not a bad thing.
  • Humans are built for belonging, and created to compete.
  • Scarcity comes from a belief that there’s not enough to go around.
  • Being a CEO means creating leaders that surpass you.


What Did You Think?

What mindset shift did you get from this episode? Comment below!


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