Ali Kaminetsky Created An Ambassador Program That Drives 25% Of Modern Picnic’s Annual Sales - Without Paying Commission!

ali kaminetsky ambassador ambassador program community building entrepreneurship social listening tech tools Nov 08, 2021

I may as well have named this episode “How To Run A World Class Ambassador Program” because today’s guest basically gives you the blueprint to create a successful ambassador program people are clamoring to sign up for. Ali Kaminetsky graduated college in 2016 and moved to New York to start her job in retail, but quickly had a product idea she couldn’t shake. While “googling” for a lunchbox she could use to bring her daily lunches to work, she realized there were options for little kids and for men, but nothing for women who wanted to look and feel their best. It was clear that the traditional lunchbox needed a makeover, and from there, Modern Picnic was born in 2019!

Since then, Modern Picnic - dubbed “not your average lunchbox” - has created impactful partnerships with brands like American Express and Martha Stuart, and been featured in huge publications like Vogue, The New York Times, The Today Show, and Harpers Bazaar.

Today, Ali is breaking down the case study of how she and her team grew their ambassador program to 600 women who are responsible for 25% of Modern Picnic’s annual revenue - without paying a single cent in commission.

Yup, this ambassador program breaks all the status quos.

Get the secret sauce on how you can get hundreds of people to authentically share your brand and drive sales, without relying on money as the motivator.

And a special gift just for our listeners: if you want to upgrade your lunchbox to a sleek and chic tote you’ll actually want to show off, browse the collection at and use the code CEO to save 10% on your purchase!

Connect with Ali:


Favorite Takeaways From This Episode:

  • How Ali came up with the idea for Modern Picnic, and made it a reality without experience or connections.
  • You don’t need to wait for something terrible to happen to be a catalyst for change in your life/career.
  • You can test if you'd like to be an entrepreneur by being an intrapreneur within the business you work for.
  • How Ali got her first ambassadors on board.
  • “It’s less about bringing in new people. More about engaging with who we currently have.”
  • How often and in what ways they engage with their ambassadors to create an enriching experience.
  • Why social listening is so important for innovation.
  • How to join the ambassador program + what they look for in their applications.
  • How the ambassadors impact Modern Picnic's revenue + how they incentivize them (without paying any commission).
  • “Transactional relationships do not build longevity”
  • What to consider when starting an ambassador program.
  • The tech tools Modern Picnic uses to streamline scalable systems.


  • What was your favorite childhood TV show?
  • What scares you?
  • Can you touch your toes?


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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