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How Recurring Profit Grew Her Business From $12 to $6 Million

 

If you want access to Haley's live masterclass on how to scale a 7 figure course or membership site, join us inside the Paid to Create Challenge that starts Feb. 9th! Sign up here: ellenyin.com/paidtocreate

It’s always a good day on the podcast when I get to host one of my dear friends, and today you get to meet the brilliant Haley Burkhead. Haley is the creator of Recurring Profit. She uses sales psychology to help entrepreneurs scale their course or membership site to $1 million dollars with an evergreen funnel! I’ve seen the power of sales psychology first hand in growing my own membership to a six figure product, and also as a coach inside Haley’s Recurring Profit program. 

I brought her on today to chat about why we both believe so strongly in the Paid to Create method of pre-selling your online course to a handful of beta students so you can live teach your lessons and get paid to create the content in real-time WITH them.

Haley will also be joining...

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How She Got Her First Client With Only 30 Followers On Instagram

 

Join our next Paid to Create 3 Day LIVE Challenge in February: ellenyin.com/paidtocreate

Get Hashtag Hacks for only $27: ellenyin.com/hashtaghacks

Our next guest is coming to you all the way from the land down under. Jennifer McKinley became a serial entrepreneur after realizing her corporate job was no longer bringing fulfillment to her life. Now, she is the founder and CEO of Cor Silver Skincare, and more recently The Beauty of Profit First, a company dedicated to helping small businesses take control of their company’s finances without having to learn or understand accounting.

Jennifer is a student in Cubicle to CEO, my annual membership that helps entrepreneurs who offer client services make their first $10,000 month. Not only did she achieve her $10K month, but Jennifer also successfully implemented the methods I teach inside my Hashtag Hacks course and Paid to Create Challenge, proving that you don’t need a large audience to build a profitable...

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How to Get Paid for a Product You Haven’t Even Created Yet

 

Join our next Paid to Create 3 Day LIVE Challenge in February: ellenyin.com/paidtocreate

Hey, have you been thinking about creating your first digital product this year? I want  you to jump into my Paid to Create Challenge kicking off February.

This live challenge is action-oriented & to the point - I’ll walk you step by step through how to launch the beta version of your course or membership site and get your first paying students in just 3 days! I’m serious, if you join me live for ONE hour each day for just 3 days, we can have your product ready to sell before you create a single lesson.

Instead, you’ll actually get paid to create the content live with your founding students, so you can prove your offer in the marketplace and get a cash injection to bootstrap your investment in any tech tools so you don’t have to pay money out of pocket or waste your time filming all your lessons before you know if people actually want to buy your course. If...

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Should You Invest in That Course/Program?

 

This conversation has been top of mind for me for a long time, and it feels like the right time to bring this up! I want to answer the question, “how do I know if this course or program is a good investment for me?”

I truly believe that the success of your business is dictated by the quality of the questions you ask, and the most common questions I get asked on a daily basis are: 

  • “How is your program different?”
  • “How can you guarantee my success?”
  • “Is it worth the cost?”
  • “Should I invest in a coach?” 
  • “What program or course should I take next?” 

These questions, while valid and asked with good intentions, keep us playing small in our businesses. My intention with this episode is to help you show up as better business leaders in your daily work, and show you a new perspective about making an investment in a program or course. 

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