Perfect Doesn’t Work: The Science of Attraction in Sales
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What makes someone instantly appealing? Why do we trust or gravitate toward certain public personas or brands more than others? Today’s guest is an expert on the science of attraction and she is going to blow your mind on how you can use this powerful psychology to improve your customer experience and grow your business. Vicki Kunkel is a serial education entrepreneur who has built a 200,000 subscriber training portal that she sold to an international consultancy in 2010, and her book “Instant Appeal” made Houston Business Chronicle’s list of “one of the top 10 business books to read”!
Vicki walks us through everything from the primal factors that influence our unconscious mind and how...
Unpopular Opinion: Imposter Syndrome Is A Good Thing
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It has been a hot minute since I’ve sat down to record an episode alone that wasn’t an income report! I am so amped to be recording this quick episode for you guys on how to battle Impostor Syndrome. Everyone I know has faced impostor syndrome at one point or another, and many still confront it all the time in their business. That is why today I am here to share 3 tips that I use to face and overcome my impostor syndrome as I continue to grow my business. Press play if you want to hear these tips, as well as what your impostor syndrome says about you, and an easy way to start tackling it TODAY!
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Favorite Takeaways From This Episode
- "Just because someone is further along in their business journey than you, doesn't mean that they don't struggle with the same things that you do."
- Impostor syndrome should not be the measure of...
Failure Is Not Fatal: How She Turned a Shark Tank Flop & Bankruptcy Into A Real Estate Empire
An entrepreneur’s journey is definitely a rollercoaster, and I think there are few people who understand that more than today’s guest. We are joined on the show by Shelton Wilder, a serial entrepreneur who turned a failed business into founding one of the top luxury real estate teams in the LA area, the Shelton Wilder Group.
From living an affluent life as a young entrepreneur, to rebuilding from bankruptcy, to then pitching her clothing company on Shark Tank, and now killing it in the luxury real estate space, Shelton is a true testament to what you can accomplish when you keep your focus on the road in front of you, instead of looking in the rearview mirror. Keep listening to hear Shelton talk about what it was like to pitch to the sharks, the easy ways you can leverage video marketing to grow your business, and how to grieve letting go of something you’ve worked hard on to move onto something better.
Connect with Shelton:
How to Pose Without Being a Poser: Can Curated Content Coexist With Being Your True Self on Social Media?
Not everyone can win over Simon Cowell, but today’s guest did just that to get her golden ticket to Hollywood.
Quigley, aka Casey Goode, shined as a contestant on season 8 of American Idol before getting cut during the semifinals round. Even though her dreams of making it as a musician came to a halt, Quigley’s true spotlight moment didn’t come until she discovered her love of photoshoot design & production, putting her creative genius front and center instead of letting a show define her story. Since then, she has become a digital content creator super star with her popular blog and Instagram account, @officiallyquigley, amassing 330,000 loyal followers. If her gorgeous shoots don’t wow you, then her authentic personality will definitely make you a fan! Seriously, go check out her account. Her photo game is unmatched.
These days, Quigley loves spending time with her husband and adorable baby, creating unique content, and teaching self-care and...
How Recurring Profit Grew Her Business From $12 to $6 Million
If you want access to Haley's live masterclass on how to scale a 7 figure course or membership site, join us inside the Paid to Create Challenge that starts Feb. 9th! Sign up here: ellenyin.com/paidtocreate
It’s always a good day on the podcast when I get to host one of my dear friends, and today you get to meet the brilliant Haley Burkhead. Haley is the creator of Recurring Profit. She uses sales psychology to help entrepreneurs scale their course or membership site to $1 million dollars with an evergreen funnel! I’ve seen the power of sales psychology first hand in growing my own membership to a six figure product, and also as a coach inside Haley’s Recurring Profit program.
I brought her on today to chat about why we both believe so strongly in the Paid to Create method of pre-selling your online course to a handful of beta students so you can live teach your lessons and get paid to create the content in real-time WITH them.
Haley will also be joining...
How This Business Newbie Spent $0 of Her Own Money to Create and Launch Her First Digital Course.
Join our next Paid to Create 3 Day LIVE Challenge in February: ellenyin.com/paidtocreate
Today I have another student success story I want to celebrate with you! Claire Woodhouse is an incredible wife, mother, blogger, and now course creator! She is the founder of the Secretly Healthy Home blog, sharing delicious dessert recipes to help other women enjoy their sweet tooth without any guilt. Claire recently launched her Smart Sweet Tooth System through participating in my Paid to Create Challenge and enrolled 12 founding (aka “beta”) students in just 3 days, BEFORE she even created a single lesson! The cash injection from her beta launch allowed her to pay for her video + membership platform hosting costs so she could launch this product with zero dollars spent out of pocket for her expenses.
If you want access to the step-by-step Paid to Create method Claire followed to create your own online course in just 3 days, come join me for our next LIVE 3 day challenge...
How She Got Her First Client With Only 30 Followers On Instagram
Join our next Paid to Create 3 Day LIVE Challenge in February: ellenyin.com/paidtocreate
Get Hashtag Hacks for only $27: ellenyin.com/hashtaghacks
Our next guest is coming to you all the way from the land down under. Jennifer McKinley became a serial entrepreneur after realizing her corporate job was no longer bringing fulfillment to her life. Now, she is the founder and CEO of Cor Silver Skincare, and more recently The Beauty of Profit First, a company dedicated to helping small businesses take control of their company’s finances without having to learn or understand accounting.
Jennifer is a student in Cubicle to CEO, my annual membership that helps entrepreneurs who offer client services make their first $10,000 month. Not only did she achieve her $10K month, but Jennifer also successfully implemented the methods I teach inside my Hashtag Hacks course and Paid to Create Challenge, proving that you don’t need a large audience to build a profitable...
How I Made $560,348 in 2020 (Q4 Income Report)
Join our next Paid to Create 3 Day LIVE Challenge in February: ellenyin.com/paidtocreate
It is the episode you have all been waiting for, the Q4 Income Report and 2020 Business Overview!
I am so excited for this episode because I am going to be super transparent with you about our finances, the revenue and the expenses, the profit margins, along with what went well and what didn't. 2020 taught me A LOT about my own business as my team and I tried and eliminated various different strategies throughout the year. If you're ready to hear me nerd out about everything that happened not only in the 4th quarter of our business, but all of 2020, then be sure to stick around. I hope you get some value from it!
Enjoy these income reports & want to catch up on previous ones? Check them out below!
How to Get Paid for a Product You Haven’t Even Created Yet
Join our next Paid to Create 3 Day LIVE Challenge in February: ellenyin.com/paidtocreate
Hey, have you been thinking about creating your first digital product this year? I want you to jump into my Paid to Create Challenge kicking off February.
This live challenge is action-oriented & to the point - I’ll walk you step by step through how to launch the beta version of your course or membership site and get your first paying students in just 3 days! I’m serious, if you join me live for ONE hour each day for just 3 days, we can have your product ready to sell before you create a single lesson.
Instead, you’ll actually get paid to create the content live with your founding students, so you can prove your offer in the marketplace and get a cash injection to bootstrap your investment in any tech tools so you don’t have to pay money out of pocket or waste your time filming all your lessons before you know if people actually want to buy your course. If...
The Future Of Influencer Marketing + Why Every Brand Needs It
It feels like everyone these days wants to get sponsored and tap into the world of influencer marketing, but today’s guest was one of the first to explore the potential of influencer marketing when she started her agency nearly 7 years ago.
Lindsey Heppner is the founder and CEO of VAMPPED., the leading creative and talent management agency based in Los Angeles. After facing a near death experience, Lindsey reevaluated everything in her life, and found herself spearheading the influencer movement. Now, she manages talent from micro-influencers to some of the biggest names in social media right now, and has worked with mega brands like Bumble, Sugar Bear Hair, PacSun, and many more.
This conversation was such a blast to record, and just talking with Lindsey got my creative juices flowing. Press play to hear why micro-influencers are brands’ secret weapons and how to make a ton of noise when you need to get scrappy and market like a disruptor.
Connect with...
