When I say the name “Coca-Cola,” what comes to mind? You can picture the logo right away, right? That is the beauty of branding. Cohesive visual branding is crucial in helping your audience recognize you, and standing out in the online space. In this episode, I’m sharing a clip from a video from my YouTube channel where I break down the importance of creating branded visual content, how you can create more cohesive visual assets for yourself without needing a large budget and tell a story with your visual assets, and a behind the scenes look at my first branded photo shoot back in August.

Favorite Takeaways From This Episode

• Branded photoshoots reflect your brand & lifestyle to help people put a face to the name/logo. 
• Make sure to plan your wardrobe within your color palette so that your photos look branded.
• Your images should look cohesive & represent your brand.
• People buy from people.
• Relationships drive business, so in order for...

You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. 

Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. 

Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning,...

All the way from Canada, we’re chatting with the lovely Anna Lozano & Lindy Sood, two ex corporate sales & marketing professionals, moms, and founders of Love Powered Co., The Affirmation Company. Anna and Lindy share with us their inspiration for product creation, how they got their first customers without an online presence, why they believe everything is figureoutable, and what makes for a strong business partnership between friends. Love Powered Co. guides their customers on a self-love journey with beautiful box sets of daily affirmation cards and Anna & Lindy want to share the love with you by giving our community a 15% discount. Just go to https://www.lovepoweredco.com/ and enter ELLEN15 at checkout to receive 15% off your order.

  Favorite Takeaways From This Episode

• If you see a gap in the marketplace, and you are craving something, there has to be other people who feel the same way.
• If you are willing to do the work, you CAN...

If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.

 Favorite Takeaways From This Episode 

The enneagram personality test has exploded in popularity in recent years, so I was super intrigued by my conversation with Steph Barron Hall, founder of Nine Types Co. Steph is a coach, speaker, and writer who uses the Enneagram to help people get out of their own way and build a life they love! She walks me through a typing session to help match me to my enneagram type and what it means, her secrets to growing her online community to 139,000 in less than a year, and how to use the Enneagram to be a better communicator and team leader. If you’re curious what Enneagram type you are, check out Steph’s self-typing guide below.

 Favorite Takeaways From This Episode

We dive deep into visibility with today’s guest, Michelle Lewis. Michelle is an Amazon best-selling author, podcast host, TedX speaker, and founder of The Celebrity CEO Method. She teaches online CEOs how to skyrocket their visibility, launch their unique show strategy, and start landing press for their brand using Hollywood techniques inside her membership, the Visibility Lounge. Michelle breaks down color psychology and why color is so important in your branding, the difference between being everywhere online and showing up effectively, and how to get your first speaking opportunity if you dream of the TedX stage.

Favorite Takeaways From This Episode

• Attracting your ideal client well is based on THEM, not you.
• When it comes to brand differentiation start with something as simple as your brand color.
• Branding colors give people a specific feeling in a specific part of their body, so when you choose a brand color, you want to take into account the way you...

You heard me. Everything I teach, including what you'd find in my paid program, can be found for free on the internet.

Not only can you find MY lessons for free online, but every single coach you follow? Yep, their stuff is free on the internet, too.

All you need to do is grab a cup of coffee, make a list of questions, and spend the rest of your life Googling the answers.

You'll find:

• Blog posts, videos, podcasts, and endless content from people answering the questions you have. So. Much. Content.
• Conflicting advice as coaches contradict each other (and themselves).
• Complete overwhelm as you realize there are no concrete answers to anything.

When people come out with coaching services, courses, eBooks, or memberships, the first thing I hear is, "Don't pay for that. You can find all of that online for free!"

Yes, that's completely true. New ideas are few and far in between in the digital age.

So why even bother paying someone for their knowledge?

One word: PERSPECTIVE.

...

They say that "Your network is your net worth," and that's so true. 

Without people, your business wouldn't customers, followers, or even employees (or contractors) to help bring your vision to life. 

For me, my business wouldn't be where it is today without all of the people who believed in me. Mentors, clients, team members, and people I've met all over the world are the key reasons how I found success.

Networking might sound scary, especially if you're introverted. 

Spending time building the right relationships can do more than having a huge following. 

I firmly believe that.

Here are 5 networking tips to help you build better business relationships:

1. Realize that no one is out of reach

You're about 2-6 degrees removed from anyone in the world. The world might seem huge, especially in the age of the internet but this theory shows that through an average of 5 connections, you are connected with pretty much anyone in the world.

For...

Welcome back to another solo episode! This week’s episode is an unscripted, short & sweet episode, packed with value. If you have been feeling in a funk since the start of the New Year, feeling like your year is off to a slow start, you are not alone. In this episode, I dive into what to do when you don’t hit goals, a recap of January 2020 for my business, & how everything can drastically change for you and your business in only a week.

Favorite Takeaways From This Episode

• If your January didn’t pan out how you thought it would, you’re not alone.
• When you set goals, you need to remove the emotion behind them.
• Look at goals as projections and targets & data instead of drama.
• Our worth is not tied to our economic value. We are worthy regardless of the value we produce in our business.
• Normalize scary goals. Triple whatever goal you have in mind.
• It’s not about whether or not you hit the tripled goal, it’s about how you...

This conversation is extra special because we’re chatting with my friend and one of my business mentors, Rachel Pedersen. Deemed the “Queen of Social Media”, Rachel is the founder & CEO of award-winning social media marketing agency, the Viral Touch, and creator of Social Media United, a leading online education platform for social media managers. Rachel gets transparent on bouncing back from a public business flop, embracing the role of being a breadwinning woman as a now married mother of three, why TikTok is the future of social media, and her story of going from struggling single mom to replacing her 9-5 income within 6 months of working with clients and scaling multiple businesses now to 7 figures and beyond. 

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Favorite Takeaways From This Episode

• If you don’t celebrate your first win, the next ones will be harder to come by because you won't know how to recognize them.
• Celebrate EVERY win, otherwise you continue to...