How to Grow Your Business by Prioritizing People over Profit with Nicole Wagner

 

Today, I am sitting down with my lovely friend, Nicole Wagner. Nicole is an award-winning makeup artist and founder of “Powder Inc”, a team of talented hair & makeup artists based in Portland, Oregon. She launched her own product line with custom makeup brushes and recently expanded to offer her own lash line as well. Outside of Powder Inc., she also runs a successful network marketing business with Rodan + Fields and hit the top 2 percent of the company within just 5 months, now leading 800 women in 3 countries. Nicole shares her advice for getting scrappy and filling a need in the marketplace, why prioritizing people over profit is so important, and how to succeed in direct sales. 

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Favorite Takeaways From This Episode

When you’re launching a business, it’s important to make sure that people know and trust you. That way people will trust what you do when you branch out into new endeavors.

Fear is the...

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How to Leverage a Podcast Platform & Be Seen as an Expert in Your Industry With Jaclyn Mellone

 

On this week’s episode I got a chance to sit down with the host of the popular Go-To Gal podcast, Jaclyn Mellone. Jaclyn helps experts exponentially grow their business by becoming the Go-To Authority in their space. She is a coach, strategist, Keynote speaker, mama, and guacamole lover. She has spoken at marketing conferences around the US and been featured in Entrepreneur Magazine, Yahoo Finance, Reader’s Digest, Parents Magazine, Well + Good, as well as dozens of podcasts and radio appearances. Jaclyn shares how you can become the go-to person in your industry, how to establish yourself as an authority in your niche, and how to leverage podcasting as a platform for business growth.


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Favorite Takeaways From This Episode

Don’t try to talk to everyone about everything, be specific in your focus and niche down. When you have a refined focus, every client you have makes you more valuable to your next client.

Being...

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5 Inspirational Quotes Every Entrepreneur Needs

Uncategorized Dec 11, 2019

Print them out, pin them to your vision board, save them on your phone, or memorize them. Whatever you do, these are the five quotes every entrepreneur needs in their life!

1. 

Did you know that women often only apply for jobs if they think they meet 100% percent of the criteria listed, but men will apply for those same jobs if they only meet 60% of the qualifications? Sheryl Sandberg tells us in her best-selling book, Lean In, that women need to shift their thinking from "I'm not ready to do that" to "I want to do that - and I'll learn by doing it."

I've adopted this mentality from the get-go and attribute 99% of my personal success to the ongoing decision to repeatedly show up and put my name in the hat for things that are "out of my league." This simple act has shaped my life in profound ways: it landed me a spot on a reality TV show in high school. It empowered me to successfully appeal a rejection to my dream school and turn it into an admissions...

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End Your Year by Decluttering Your Professional Space

There's a saying that I like... "If it costs you your peace, it's too expensive."

When you're working online, especially as a service provider, you rub elbows with a lot of people.

There will be moments when you're scrolling through Instagram and you feel completely overwhelmed or insecure. They're not doing anything wrong, but seeing how successful other people are may make you feel like your own achievements aren't up to par.

You might have spent a few months taking advice or mentorship from an industry leader only to realize that you don't align with their ideas and wisdom. Their positioning and content are totally valid, but it doesn't work for you.

Or there might be a few clients who pay you enough money, but they're constantly expecting you to respond right away or do work that is outside of the scope of your contract. You might need the money but feel this anxiety in this pit of your stomach every time they reach out to you.

Before this year ends, declutter...

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Showing Vulnerability + Authenticity On Social Media (More Than Just Buzzwords) With Sarah Nicole

 

Today we’re chatting with one of the most genuine and positive people on the Internet, Sarah Nicole, creator of The Birds Papaya. Sarah is a 30-something mom of three, writer, speaker, podcaster and self-proclaimed lover of peanut butter off the spoon. What started as a small blog ten years ago with The Birds Papaya, has grown into an online community of over 700,000 followers. In today’s conversation, Sarah shares her journey of losing over 100 pounds + going through a divorce at the same time, how to navigate polarizing topics on social media through self-reflection, and her insight on how to share your own story in a vulnerable + authentic way that invites others to join the conversation. 

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Favorite Takeaways From The Show

 In the world that we live in, it's important to make sure that you are aware of what information you're taking in. Whether for education or inspiration, it isn't valuable to you if everyone you...

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Building a Thriving Online Community, Transforming a Blog Into a Business, & Angel Investing With AmyAnn Cadwell

 

I had the joy of interviewing Co-Founder and CEO of The Good Trade, AmyAnn Cadwell. The Good Trade is a premier online destination for sustainable lifestyle content, reaching 50 million readers each year through their website, daily newsletter, and cross-channel social media presence. AmyAnn has been revolutionizing and democratizing content for women who want to live more consciously, and has become a trusted thought leader on sustainable living. She has been recognized by Forbes and is a frequent speaker at conferences such as The Heart Series, BlogHer, and The Yellow Conference.  AmyAnn shares how she went from local Kansas City blogger to running a team of editors, contributors and staff for her global media brand in Los Angeles, the importance of creating quality content to cultivate an engaged online community, and her experience as an angel investor. 

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Favorite Takeaways From This Episode

When building a business it's...

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Get Clients without a Huge Following

Raise your hand if you've ever felt personally victimized by the online marketing world.

Same.

When I talk to my members in Cubicle to CEO, one of the issues I always hear is that aspiring business owners don't make big moves because they're stuck in analysis paralysis.

You hear so many different pieces of advice from online gurus and coaches that you're stuck wondering what's right for you.

You don't want to choose the wrong strategy and lose sales but you're also not doing anything, out of fear.

The information overwhelm makes you feel small because...

  • You don't have thousands of followers.
  • You don't have thousands of dollars to invest in a fancy website.
  • You don't have a big email list.

There's this idea that you need to have a huge following with a giant email list of warm leads in order to be successful or sell anything.

It's not true.

When I quit my job in 2017, I had 3,000 followers, posted maybe once a week, and still managed to make $300k in revenue. ...

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3 Mistakes Everyone Makes on Instagram

You just spent hours coming up with images, captions, and hashtags for your Instagram account.

Minutes, hours go by. No one showed up or responded to your amazing content. 

It seems like every time someone comes up with Instagram marketing tips or formulas to help you grow your engagement, the algorithm changes.

You can't seem to hit your stride.

Even when the algorithm changes, there seem to be three mistakes that Instagram users keep making which doesn't work for any formula.

So before you try to tackle next big Instagram marketing strategy, make sure that you're not making these 3 mistakes.

Instagram Mistake #1: Using the wrong hashtags

There's a lot of hashtags and it's easy to use the wrong one for your content. You could have the best image and amazing Instagram copy, but if you're using the wrong hashtags, you might not be engaging with your audience.

Make sure that your hashtags:

  • Aren't followed by millions of people. When you use hashtags that are generic, huge,...
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Bootstrapping, Raising Venture Capital, & Mental Health in Entrepreneurship with Tea Drops Founder, Sashee Chandran

 

Joining me today is the inspiring founder of Tea Drops, Sashee Chandran. Tea Drops can be found in over 3,000 retail stores nationwide, as well as online and on The Home Shopping Network. Sashee’s innovative product has been featured in Forbes, the Los Angeles Times, and Oprah Magazine, counting the likes of mega celebrities like Michelle Obama and Chrissy Tiegen as fans. But, the true source of pride for Sashee and her company is the community and human connections fostered by making loose leaf tea more accessible and convenient for all. In our interview, Sashee shares how she bootstrapped and scaled her company, why a “no,” is actually a positive thing, and the importance of prioritizing mental health as an entrepreneur. 

If you want to try Tea Drops yourself, Sashee was kind enough to give our listeners a special discount! Use code (SPILLTHETEA) at myteadrop.com to save 20% on your order

 

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Favorite Takeaways...

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How to Beat the Instagram Algorithm in 2020

A few years ago, Instagram stopped showing posts in chronological order, which made the Instagram community freak out.

People felt that their businesses were going to tank because they relied so heavily on Instagram.

Course creators had to pull their content because it suddenly became outdated.

Despite all the changes that Instagram is going through, you can still get more clients and subscribers.

The best Instagram strategy? Direct messages.

Of all the changes Instagram's imposed on you, direct messages haven't been majorly impacted.

And in the direct messages is where the magic of connection happens.

I created a FREE, on-demand training just for you to leverage this and use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies!

Claim your bonus gift by watching now: ellenyin.com/class

Included in this class is an invitation to where I teach how to connect directly with your future...

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