LOCAL TO SALEM, OREGON? JOIN THE WAITLIST FOR OUR WOMEN'S CO-WORKING SPACE: THE CUBICLE TO CEO CLUBHOUSE! OPENS JAN. 2022

Heidi Zak Reveals How ThirdLove Acquired 1 Million Customers In 3 Years

 
 

Real talk: Why were we never taught how to buy a properly fitting bra? I know I can’t be the only one who struggles with this. Generations of women have been playing a guessing game and settling for uncomfortable products & outdated practices in an industry that - until recently - catered more toward appealing to men than serving women.

This was the exact obstacle Heidi Zak, the co-founder and CEO of ThirdLove, had to overcome when she launched an innovative solution to normalize online bra shopping that skyrocketed ThirdLove to being the #1 digital bra brand among millennials.

Today, we’re dissecting the case study of how ThirdLove acquired 1 million paying customers in just 3 years and which customer acquisition channels they’re doubling down on in 2022.

Connect with Heidi:

 

Favorite Takeaways From This Episode:

  • How ThirdLove became the #1 digital bra brand among millennials.
  • What’re the ThirdLove’s key differentiators.
  • How Heidi went from being an investment banker working 80 hr weeks in NYC to the CEO of an industry disrupting bra company.
  • How she rationalized leaving her awesome job at Google.
  • “Not every decision in your career is permanent.”
  • Get comfortable with the worst case scenario.
  • The strategy Heidi used to get her first ThirdLove customers.
  • You need to gain your customer's trust.
  • The marketing landscape is changing just as quickly as the tech landscape.
  • What they are doubling down on in terms of client acquisition.
  • Get in front of other people’s audiences instead of just trying to build your own.
  • Why you should focus on a signature product when starting your business.
  • Some of the ways ThirdLove has reengaged their customers in creative ways and expanded the lifetime value of their customers?
  • The growth strategies they've tried but failed.
  • “The easier you can make it for your customer to jump from one thing to another, the faster it will take off.”
  • What has surprised Heidi most about her customers. 

 LIGHTNING ROUND QUESTIONS

  • Who inspires you?
  • What is your work at home uniform? Bra or no bra?
  • Have you ever been told you have a look alike or celebrity doppelganger?

 

What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.

----- 

 

Join our Referral Rewards Program!

Enter your phone number and email below to receive text notifications, and share your custom referral link with your friends. The more friends sign up from your link, the more reward you will receive! Learn more and check out what rewards you can win HERE!

 

Are we not email friends yet? Make sure you download my income report at ellenyin.com for my "6 figures in 6 months" case study for a transparent look at how I made $102,721.44 in a 6 month time span in 2019!


If you enjoyed today's episode, please:

  1. Join our referral rewards program by signing up for our text notifications at ellenyin.com/superfan , and share your custom referral link with your biz besties to get them to sign up too! 
  2. Post a screenshot & key takeaway on your IG story and tag me @missellenyin @cubicletoceo so I can repost you.
  3. Leave a positive review on Apple Podcasts
  4. Subscribe for new episodes every Monday 

 

----- 

FREE RESOURCES:

Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/getclients

Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.