Q3 2021 Income Report: How I Made $132,365


I always look forward to the episodes where I share my quarterly income reports with you! Not only do you guys get to join me behind the scenes in my business, but it also allows me to reflect and debrief on everything that happens each quarter. These income reports are like an audio archive of my 90 day business sprints over the last few years. (If you’re interested in catching up on all of my previous income reports, go to https://ellenyin.com/incomereport for the full playlist so you can binge listen and catch up.)

Today I’ll share my Q3 2021 revenue, expenses, wins, and challenges with you. And in keeping with our new podcast structure, I’ll focus my case study on a key takeaway that you can apply to your own business today!

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Listener of the week: Rosie Chhun of WonderCrafter!!

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The Exact Video Ad Strategies Harmon Brothers Used To Grow Lume’s Sales From $1.5 Million to $23 Million In One Year


Even if you don’t know him by name, you’ve seen and know his work. Today’s guest is the CEO of Harmon Brothers, the ads agency behind the most viral video ads in internet history, responsible for turning brands like Poo~Pourri, Lume, Squatty Potty, OraBrush, and Purple mattress into household names. Harmon Brothers has collectively driven more than 1 billion views and over $300 million in sales through its groundbreaking social media ads.

A man of reinvention, Benton’s journey to becoming CEO is unconventional and full of surprises. I won’t give away the details of his story here in the intro, but what you can look forward to is Benton’s highly applicable insights as he takes us behind the scenes on the specific ad strategies that grew their client Lume from $1.5 million in sales to grossing $23 million in just one year. You may not grow by over 1,000% revenue in one year, but you too can turn “poop to gold” - the title of...

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