[LIVE RECORDING] How Hosting An In-Person Event Created Countless Brand Partnerships + Exploded Upper Left Ladies' Organic Reach By 300%

astrology brand partnerships entrepreneurship jyssica yelas live events organic reach summit Nov 29, 2021

 This week’s episode is the first of its kind on the Cubicle to CEO Podcast! We are bringing you our very first LIVE podcast recording from an event we had with Upper Left Ladies a couple weeks ago at the beautiful Vessel Society in Portland Oregon. 

My friend Jyssica Yelas, co-founder of Upper Left Ladies, and I wanted to share our conversation about how her breakeven event led to a 300% increase in organic reach and countless brand partnerships! We see this episode as a case study within a case study since we recorded this in front of an audience, and were able to have them be part of the conversation as well. This event in and of itself was an opportunity to showcase the value of putting on live events beyond short-term profits by seeing all of the attendees expanding their networks and meeting other female entrepreneurs they can relate with. 


  • 42:55 - Where does Jyss see Upper Left Ladies in 5 year? 
  • 43:49 - Is there anything Jyss is excited to start in 2022?
  • 44:48 - What's a partnership that stands out as a really good example or was surprising?
  • 46:30 - Who is yours ideal Upper Left Ladies community member?
  • 47:26 - How does Upper Left Ladies incorporate the woo into their business?
  • 49:56 - How do Jyss and Ellen show up as leaders when tackling something they have never done before?

Connect with Jyss:


Favorite Takeaways From This Episode:

  • Jyss's Cubicle to CEO story.
  • Why she got thrown into entrepreneurship.
  • How she was able to keep expenses low for her first summit.
  • "Start where you're at."
  • How she found and acquired her 22 event sponsors.
  • The timeline for team while creating this summit.
  • What they would do differently when planning their next event.
  • "Jump in with both feet."
  • You need to just start because you don't know what you don't know until you do it.
  • The biggest value of live events is the network of the people around you.
  • Tips for what you can do to make the most of being a live event attendee.
  • Those who invite conversation + listen more than they talk subconsciously become the most interesting people in the room.
  • "Don't underestimate what literally one conversation can do to change your life."
  • Advice for people who want to create their own live event / summit and show up as a host.
  • Everything is going to feel hard when it's new, but that doesn't mean you're not capable.
  • Why you should have a proof jar.


  • What was your first job?
  • If you could be a contestant on any game show, which would you choose?
  • What is your favorite advice you've ever received?


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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