It feels like everyone these days wants to get sponsored and tap into the world of influencer marketing, but today’s guest was one of the first to explore the potential of influencer marketing when she started her agency nearly 7 years ago.
Lindsey Heppner is the founder and CEO of VAMPPED., the leading creative and talent management agency based in Los Angeles. After facing a near death experience, Lindsey reevaluated everything in her life, and found herself spearheading the influencer movement. Now, she manages talent from micro-influencers to some of the biggest names in social media right now, and has worked with mega brands like Bumble, Sugar Bear Hair, PacSun, and many more.
This conversation was such a blast to record, and just talking with Lindsey got my creative juices flowing. Press play to hear why micro-influencers are brands’ secret weapons and how to make a ton of noise when you need to get scrappy and market like a disruptor.
I am SO excited to introduce you to a dear friend and a favorite past client of mine, Amy Lacey. We took a trip down memory lane together and caught up on Amy’s inspiring journey of making a mid-life career pivot at age 46 and starting a business in an industry she had no prior experience in that has changed the food space forever.
Amy is the author of Cali’flour Kitchen and founder of Cali’flour Foods, the brand that pioneered the cauliflower pizza crust craze. After being diagnosed with an autoimmune disease in 2010, she realized she needed to change her eating habits. With the determination to find recipes to make healthy versions of her favorite foods like pizza, she discovered how amazing cauliflower based products are (despite having hated cauliflower most of her life). These days you can find Cali’flour Foods’ cauliflower pizza crusts, flatbreads, and other entrees in national chains like Safeway, WalMart, Whole Foods, and Kroger! After...
I was so impressed with my conversation with today’s guest, Christina Scalera - and not just because she’s managed to take almost 8 months off this year while still running a 7 figure business.
Christina is the attorney and founder of The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches.
I can’t stress enough how important a solid legal foundation for your business is, so if you need any contracts, check out The Contract Shop here!
The queen of D-Commerce, Christina now teaches other entrepreneurs how they too can create their own highly profitable digital downloads shop with her course, Products on Tap.
Also, Christina has an Ultimate Product Creation Plan, which includes all the tools you need to build your own digital download product and provide your audience with the ‘done-for-you’ resources they have been searching for. Go to cs.christinascalera.com/upcg to get access to this...
Finding the balance between work and personal time can be difficult to establish. Today’s guest knows all about the struggles of hustling too hard, and has done a full 180 in order to reprioritize and find time + emotional freedom.
Meet one of our Cubicle to CEO members, Apryl Thatch.
Apryl achieved “six-figure success” in the finance risk management industry, but, feeling overworked and emotionally drained, she left her career to become a serial entrepreneur.
She recently took a six week sabbatical to refresh her outlook, and today we chat about the importance of setting boundaries in your career, the difference between an employee and entrepreneur mindset, and how joining my membership, Cubicle to CEO, helped her achieve THREE $10K DAYS in a single month!
If you’re a service-based entrepreneur serious about making your first $10K month, check out out free masterclass to see if you’d be a good fit for our membership: ...
Leveraging brand partnerships has been a game changer for my business and is something we’re making an even bigger priority going into next year, so I’m really excited to introduce you to today’s guest who has over 9 years of experience in strategizing, negotiating, and executing powerful brand partnerships.
As a first generation Asian American, Jenny Dinh Safransky has always been a natural born hustler. In her most recent role as Manager of Partnerships & Business Development at The Recording Academy for The GRAMMYs, she worked closely with brands that are household names like Absolut, Mastercard, Hilton, Trident, Delta and...
In lieu of running Black Friday or Cyber Monday sales this year, we want to give back to our community!
Enter our Week of Gratitude Giveaways kicking off November 23rd over on our Instagram: @cubicletoceo
There are over $800 worth of prizes up for grabs and we're picking a new winner each day!Thanks to our friends at Flodesk, Baxter Blue (use code "ELLEN" to save 10%) and The Merchant Solutions for supporting this show and our community by generously donating awesome prizes for you all! Stay tuned on our IG!
I recently had the opportunity to moderate a panel for BlogHer Food where we heard from 3 trailblazing women on how they turned their passion into profit in the food industry. There was so much wisdom shared in our conversation, and BlogHer was generous enough to lend us this audio recording so you guys could access this panel discussion as well. The 3 amazing entrepreneurs you will meet today are Lori Taylor, Dzung Lewis, and Candace Nelson....
Carl Allen has spent 28 years facilitating over 330 business deals worth close to $48...
Ever wanted to be on TV and instantly add credibility to your name and brand? Keep listening for an exciting invitation.
We’re joined today by the magnetic Jen Gottlieb, who will be sharing how to leverage the media and free press to go from the best kept secret in your industry to a household name. Jen is the co-founder of Super Connector Media, a full service PR agency. She has been featured in Forbes, Business Insider, Women’s Health, Good Morning America, PBS and Goop. In her career, she also had a 14-season run as a co-host on VH1 and a starring role in a Broadway national tour to boot.
We talk about how Jen literally manifested her dream man and now business partner, the magic a future gratitude list can bring into your life, and her best tips for amplifying your media presence to skyrocket the growth of your business - including how a...
I hope you’re excited because today we are talking about how to get in front of thousands of your dream people even if you have a tiny online audience. People often ask me, “Ellen, how do I grow online and get more followers?” And while I don’t think that’s a bad question, I do want to show you a faster way to get in front of more of the RIGHT people...hashtags!
Listen in to hear how to optimize your hashtag usage to bring thousands of new people to your account, how to go mini-viral on a tiny account, and the top three mistakes I see entrepreneurs make with hashtags (and how to avoid making them). This short and sweet episode is packed with tangible takeaways, so you’ll want to grab a pen and paper for this one!
This conversation has been top of mind for me for a long time, and it feels like the right time to bring this up! I want to answer the question, “how do I know if this course or program is a good investment for me?”
I truly believe that the success of your business is dictated by the quality of the questions you ask, and the most common questions I get asked on a daily basis are:
These questions, while valid and asked with good intentions, keep us playing small in our businesses. My intention with this episode is to help you show up as better business leaders in your daily work, and show you a new perspective about making an investment in a program or course.