4 Profitable Salons in 3 Years: How This Hairstylist Turned Entrepreneur Is Building an Empire

 

This conversation is with one of the boss ladies I respect the most and a local business trailblazer, Alicia Brown. Alicia is the co-owner of Honeycomb Salon and its sister sustainable salons & day spas in Corvallis, Oregon. Alicia is my former boss turned friend (we’ll share a bit more of that story in today’s episode), and in just 3 years of opening the doors to the first Honeycomb, now has 4 salons supporting 60 employees. In an industry where profitability evades most salon owners for years, Alicia has defied the odds by being profitable + debt free since the beginning. Today she shares why she chose to scale with employees rather than independent contractors, the importance of mentorship, and how she maintains a strong team culture alongside rapid growth.

Favorite Takeaways From This Episode

  • Find mentors in your industry & get as much coaching as you can.
  • Don’t be afraid to be the first person to go in a direction. If you have a dream to do...
Continue Reading...

$1 Million Dollars in 10 Months With a $27 Tiny Offer

 

Ready to create your own Tiny Offer? Learn how here: https://alliebjerk.thrivecart.com/tiny-offer-lab-group-coaching/?affiliate=ellenyin002

There are few people that could get me up before the sunrise, but today you’ll get to listen in to an early morning coffee chat with my dear friend, Allie Bjerk. In an online world of flashy cars, mansions, and big claims, I immediately resonated with Allie because we both adopt an anti-guru approach to marketing. Allie teaches entrepreneurs how to create more impact and income with time-leveraged programs & marketing automation through her signature program I joined a few months ago, Tiny Offer Lab. Our conversation centers on how to create a list of buyers instead of freebie seekers, how Allie made over a million dollars from a single funnel selling a $27 digital product, and how she manages two, 7 figure businesses on 20 hours a week as a mom of 3. Keep listening for Allie’s tangible steps on how to dream big and...

Continue Reading...

4 Ways To Show Social Proof on IG Stories & Sell Through Instagram DM

 

If you’re looking for tangible Instagram marketing tips to implement, this is the episode for you. Today I’m chatting with my friend Shannon Lutz, owner of The Social Bungalow. Shannon has a true gift for teaching, and I’m so excited for you guys to hear her breakdown of how to create social proof on Instagram stories using her 4 part methodology: Results, Money Where Your Mouth is, Showing You’re In Demand, and Mini Trainings. My other favorite parts of our conversation include what she learned from marketing for celebrities like J. Lo and A Rod, unique strategies to convert your followers into buyers in DMs, and why business is a continual pivot.

Favorite Takeaways From This Episode

  • Business is a continual pivot. 
  • Who you are is a complex, interwoven tapestry of your unique skillset.
  • Biggest differences in growing your business vs. climbing the corporate ladder is how much more you take on because the business is solely yours - you wear all...
Continue Reading...

Staying Profitable Through COVID-19 & My Q1 2020 Business Review

 

My team and I wanted to do something to give back, so we're offering FIVE $100 grants to small business owners who need an economic boost right now. Apply here by April 13th (Easter): www.ellenyin.com/grant

I know a lot of you are worried right now. These are uncertain times, especially for small business owners, and I want to be sensitive to that. However, I believe this is actually a time to see your business thrive rather than shutting down, hiding, and focusing on the lack. Keep listening for my insights on how to profit through COVID-19, not from it, the best resources to protect your business financially right now, and an end of Q1 update on my business + reflection on the last three years of growth.

More Resources From This Episode:

1. The Economic Injury Disaster Loan
2. Payroll Protection Program
3. Kelli Loo CPA's Blog on the PPP SBA Loan
4. Kelli Loo CPA's Blog on CARES Act & SBA Loans
5. Gravy Solutions Blog
6. Hashtag Hacks $27 Mini-Course

 Favorite...

Continue Reading...

Behind The Scenes of the Self-Funded Silicon Valley Startup Disrupting Email Marketing, Flodesk

 

I am so excited you get to be a fly on the wall for my conversation with FloDesk co-founders, Martha Bitar and Rebecca Shostak. Chatting with these two is like having happy hour with your best girlfriends, Martha and Rebecca are so funny, down to earth, and brilliant. Flodesk is disrupting the email marketing space and making it ridiculously easy for small business owners and creatives to design gorgeous emails people love to get. I switched over to Flodesk a few months ago and haven’t looked back. This episode is full of quotable moments and inspiration for every female founder, so keep listening to learn how these two are self-funding a thriving tech startup in Silicon Valley, their secret to growing a loyal subscriber base without a sales team, and why you need to be a little crazy to create your dreams.

Ready to create beautiful emails? Save 50% on your Flodesk subscription when you sign up here: https://flodesk.com/c/ELLEN50

 

Favorite Takeaways From This...

Continue Reading...

The Secrets To Selling With Ease and Closing On Sales Calls With Stevie Marie

 

If sales make you feel icky, anxious, or awkward, today’s interview is a must listen. I’m diving deep into sales with my friend Stevie Marie, founder of the Redesigned Empire. Stevie has 15 years of experience selling over $50 million dollars worth of products and services in everything from the auto industry to door to door sales and now online. We covered so many tangible takeaways you can implement immediately in your business, so listen in to find out the top 3 mistakes people make in sales, how to redirect rejection, and the play by play of a confident sales conversation from opening to close.

Favorite Takeaways From This Episode

  • Nothing beats face to face interaction and human to human connection-especially when it comes to conducting business.
  • Video marketing (Facebook Live, IG Live, etc.) is a great way to establish connection in the online space.
  • Building know, like, and trust is much easier when people can see your face.
  • People allow their ego to get...
Continue Reading...

How to Build Your Personal Brand + Plan a Brand Photoshoot

 

When I say the name “Coca-Cola,” what comes to mind? You can picture the logo right away, right? That is the beauty of branding. Cohesive visual branding is crucial in helping your audience recognize you, and standing out in the online space. In this episode, I’m sharing a clip from a video from my YouTube channel where I break down the importance of creating branded visual content, how you can create more cohesive visual assets for yourself without needing a large budget and tell a story with your visual assets, and a behind the scenes look at my first branded photo shoot back in August.

 

Favorite Takeaways From This Episode

  • Branded photoshoots reflect your brand & lifestyle to help people put a face to the name/logo. 
  • Make sure to plan your wardrobe within your color palette so that your photos look branded.
  • Your images should look cohesive & represent your brand.
  • People buy from people.
  • Relationships drive business, so in order for...
Continue Reading...

Single Mom Start-Up: How To Grow + Bootstrap Your Small Business When You’re Not Yet Profitable

 

You know we love bringing you the wisdom of successful entrepreneurs who have - so to speak - already made it, but we also think there is so much value in learning from entrepreneurs who are actively working in the trenches to build their business. I recently got to chat with my sweet friend, Lauren Strain, a 29 year old single mom and founder of newly launched company, “Pollumination", a collection of eco-chic candles + ceramics. 

Lauren actually created a few custom tumblers for me before, and besides the fact that her products and packaging are so beautifully made, she also has a huge heart for giving back. A portion of all her proceeds goes to the Pollinator Partnership in San Francisco, California to support bee conservation. 

Lauren shares with us the hardest parts of transitioning from a service based business as a photographer to now a products based business, why she chose to make giving back a key element of her business model from the beginning,...

Continue Reading...

How to Create a Product That People Will Love & Share For You With Anna Lozano & Lindy Sood of Love Powered Co

 

All the way from Canada, we’re chatting with the lovely Anna Lozano & Lindy Sood, two ex corporate sales & marketing professionals, moms, and founders of Love Powered Co., The Affirmation Company. Anna and Lindy share with us their inspiration for product creation, how they got their first customers without an online presence, why they believe everything is figureoutable, and what makes for a strong business partnership between friends. Love Powered Co. guides their customers on a self-love journey with beautiful box sets of daily affirmation cards and Anna & Lindy want to share the love with you by giving our community a 15% discount. Just go to https://www.lovepoweredco.com/ and enter ELLEN15 at checkout to receive 15% off your order.

 

  Favorite Takeaways From This Episode

  • If you see a gap in the marketplace, and you are craving something, there has to be other people who feel the same way.
  • If you are willing to do the work, you CAN...
Continue Reading...

The Top 3 Reasons Why You Struggle To Sign Clients

 

If signing clients and growing your business feels like an unsolvable mystery, you are in good company! This week, I’m breaking down one of the biggest struggles of service-based entrepreneurship - how to get clients signed up! When I sit down with business owners who are struggling with this, they are usually making one of three common mistakes, that I call “sales leaks.” Not only will I be breaking down these three mistakes and why they happen, but I’ll be sharing my tips for how to avoid them in the future and get out of the dreaded client-chasing cycle.

 Favorite Takeaways From This Episode 

  • You can't sign clients if you're unclear on who your service exactly helps.
  • It’s difficult to find who you’re looking for if you don’t even know who to look for.
  • People buy off of internal challenges rooted in emotion.
  • Market research is key to understanding what your ideal client is actually looking for & how to actually speak...
Continue Reading...
1 2 3 4 5 6 7
Close

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.