How To Rebuild Business Momentum When You’re In A "Season of Suck” - With Brittany Driscoll, Co-founder of Squeeze

brittany driscoll customer experience entrepreneurship franchising rebuilding business momentum Mar 06, 2022

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Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the company from $30M to more than $100M. In addition to Squeeze, she also leads The Feel Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. You can catch her as a co-host with Alli Webb and Lori Harder on the Girlfriends & Business podcast.

Connect with Brittany: 


Favorite Takeaways From This Episode:

  • How Brittany's career went from doing marketing for Fortune 500 companies to being the CEO and co-founder of Squeeze.
  • What an 'intrapreneur' is and why you might actually identify with being one.
  • What Squeeze is and what makes them different from every other massage parlor.
  • “Your strongest marketing channel needs to be word of mouth.”
  • What a net promoter score is and why it is HUGE that Squeeze's is an 82%.
  • How can you create frictionless experiences in your business?
  • “Perseverance + tenacity, I believe, are the two strongest attributes that an entrepreneur + a leader can have to drive things forward.”
  • It doesn't matter how much experience you have, how much education you've gotten, or anything else. You success depends on how much you believe in what you're doing.
  • “A happy employee makes a happy guest, makes a happy owner, and the world goes round.”
  • Why Brittany took an inside out approach when the pandemic hit.
  • How Squeeze uses a franchise business model.
  • Opened squeeze in 2019 + was open for 11 months before COVID (closed an entire year).
  • “It is so hard to rebuild momentum… and that is exactly what we had to do.”
  • “If you want to build in operations + HR heavy business, open corporate doors. If you want to build a sales + marketing business, sell franchises.”
  • Advice to look for when deciding if franchising is a good decision.
  • You should always be creating a brand where employees are valued for what they do, but also who they are.


  • What was the best vacation you ever took + why?
  • What is your cell phone screensaver right now?
  • Would you rather: have your dishes or clothes automatically be cleaned?


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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