Today’s case study looks at how to rebuild momentum in your business when unexpected circumstances force you to change plans. Brittany Driscoll is the CEO of Squeeze, a fast-growing franchise company that offers a way better massage experience she co-founded with Alli Webb, founder of Drybar. Previous to Squeeze, Brittany spent four years running the marketing at Drybar and helped scale the company from $30M to more than $100M. In addition to Squeeze, she also leads The Feel Good Company, a service agency set out to transform the way people experience retail by building and scaling a collective of female-founded wellness brands dedicated to bettering the mind, body, and soul for good. You can catch her as a co-host with Alli Webb and Lori Harder on the Girlfriends & Business podcast.
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I was so impressed with my conversation with today’s guest, Christina Scalera - and not just because she’s managed to take almost 8 months off this year while still running a 7 figure business.
Christina is the attorney and founder of The Contract Shop, a contract template store for creative entrepreneurs, wedding professionals, and coaches.
I can’t stress enough how important a solid legal foundation for your business is, so if you need any contracts, check out The Contract Shop here!
The queen of D-Commerce, Christina now teaches other entrepreneurs how they too can create their own highly profitable digital downloads shop with her course, Products on Tap.
Also, Christina has an Ultimate Product Creation Plan, which includes all the tools you need to build your own digital download product and provide your audience with the ‘done-for-you’ resources they have been searching for. Go to cs.christinascalera.com/upcg to get access to this...