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Welcome back to another solo episode! This week's episode is on a really juicy topic that has completely transformed the way that I do business. It is the Dunning Kruger effect. I was first introduced to this concept by a friend & business mentor of mine, and it has radically changed the way that I look at my behavior patterns around business. If you struggle with shiny object syndrome, or feel like you start things but never finish them, this episode is a short discussion on this topic where I break down why this happens, how you can avoid it, and show up for your own life.

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Favorite Takeaways From This Episode

• Feeling things get hard is not your fault - it is the Duninng Kruger high.
• The Dunning Kruger effect is a phenomenon when at the beginning of any new thing, our confidence is disproportionately high.
• The...

What does it look like to create a billion dollar business? Today’s guest is a serial entrepreneur who has successfully created and sold several multi-million dollar companies, but his next mission is to return $1 billion dollars back to subscription based businesses through his latest venture, Gravy.

Casey Graham is the Co-Founder and CEO of Gravy, the leading failed payment recovery and customer retention solution for companies with recurring revenue. This episode probably ranks in my top 5 favorite conversations on this show, to date. 

But before I tell you why, if you are a course creator, membership site owner, or sell any products with payment plans, it’s likely you’ve had a failed credit card payment before. Here’s the crazy offer you guys.

The team at Gravy will actually PAY YOU 10% of your failed payments,  just for the opportunity to recover that money FOR YOU. So they only get paid if you get paid, and you are guaranteed to walk...

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We have an exciting guest on the show today, friends. I’m thrilled to be sharing my conversation with the inspiring Jordan Lee Dooley. Jordan is a National Bestselling Author, Speaker, Creative Business Educator, and Host of the Top Rated Podcast, SHE. This Indiana Native is kind of a superstar - it’s funny because I actually went to Target for some groceries after our interview and happened to walk by Jordan’s face on the cover of her debut book, Own Your Everyday, on display in the book section. Jordan’s mission is to help people find and live their purpose through her online education platform called The Own It Academy, which is designed to help creative women start and grow small businesses from home - much like how Jordan got her start as an Etsy shop owner selling her calligraphy work. On her impressive list of accomplishments includes serving on Liberty University’s School...

In celebration of my 26th birthday (this Wednesday, May 6th) I am answering your burning questions, both business related and personal. I had so much fun with this episode! I have to say - you guys really showed up and answered some quality questions!

Check out the timestamps below to see who asked what, and where in this episode you can find specific answers!

2:40 - Britney Gardner of The Show Up System: What is the next best thing if you’re not able to do sales calls?

4:30 - What is your favorite & least favorite thing about podcasting?

7:57 -  Heather Stewart of Prosperity Flow Coaching: When you are starting to get coaching clients but you don't have a large library of additional offerings for them to access - what have you found is the best way to keep them in your funnel and keep them engaged with your business?

10:22 - Elizabeth Stuckey of Raise Your Words Design: Do you recommend splitting into separate Instagram accounts if you have two different...

This conversation is with one of the boss ladies I respect the most and a local business trailblazer, Alicia Brown. Alicia is the co-owner of Honeycomb Salon and its sister sustainable salons & day spas in Corvallis, Oregon. Alicia is my former boss turned friend (we’ll share a bit more of that story in today’s episode), and in just 3 years of opening the doors to the first Honeycomb, now has 4 salons supporting 60 employees. In an industry where profitability evades most salon owners for years, Alicia has defied the odds by being profitable + debt free since the beginning. Today she shares why she chose to scale with employees rather than independent contractors, the importance of mentorship, and how she maintains a strong team culture alongside rapid growth.

Favorite Takeaways From This Episode

• Find mentors in your industry & get as much coaching as you can.
• Don’t be afraid to be the first person to go in a direction. If you have a dream to do...

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There are few people that could get me up before the sunrise, but today you’ll get to listen in to an early morning coffee chat with my dear friend, Allie Bjerk. In an online world of flashy cars, mansions, and big claims, I immediately resonated with Allie because we both adopt an anti-guru approach to marketing. Allie teaches entrepreneurs how to create more impact and income with time-leveraged programs & marketing automation through her signature program I joined a few months ago, Tiny Offer Lab. Our conversation centers on how to create a list of buyers instead of freebie seekers, how Allie made over a million dollars from a single funnel selling a $27 digital product, and how she manages two, 7 figure businesses on 20 hours a week as a mom of 3. Keep listening for Allie’s tangible steps on how to dream big and...

If you’re looking for tangible Instagram marketing tips to implement, this is the episode for you. Today I’m chatting with my friend Shannon Lutz, owner of The Social Bungalow. Shannon has a true gift for teaching, and I’m so excited for you guys to hear her breakdown of how to create social proof on Instagram stories using her 4 part methodology: Results, Money Where Your Mouth is, Showing You’re In Demand, and Mini Trainings. My other favorite parts of our conversation include what she learned from marketing for celebrities like J. Lo and A Rod, unique strategies to convert your followers into buyers in DMs, and why business is a continual pivot.

Favorite Takeaways From This Episode

• Business is a continual pivot. 
• Who you are is a complex, interwoven tapestry of your unique skillset.
• Biggest differences in growing your business vs. climbing the corporate ladder is how much more you take on because the business is solely yours - you wear all...

My team and I wanted to do something to give back, so we're offering FIVE $100 grants to small business owners who need an economic boost right now. Apply here by April 13th (Easter): www.ellenyin.com/grant

I know a lot of you are worried right now. These are uncertain times, especially for small business owners, and I want to be sensitive to that. However, I believe this is actually a time to see your business thrive rather than shutting down, hiding, and focusing on the lack. Keep listening for my insights on how to profit through COVID-19, not from it, the best resources to protect your business financially right now, and an end of Q1 update on my business + reflection on the last three years of growth.

More Resources From This Episode:

1. The Economic Injury Disaster Loan
2. Payroll Protection Program
3. Kelli Loo CPA's Blog on the PPP SBA Loan
4. Kelli Loo CPA's Blog on CARES Act & SBA Loans
5. Gravy Solutions Blog
6. Hashtag Hacks $27 Mini-Course

 Favorite...

I am so excited you get to be a fly on the wall for my conversation with FloDesk co-founders, Martha Bitar and Rebecca Shostak. Chatting with these two is like having happy hour with your best girlfriends, Martha and Rebecca are so funny, down to earth, and brilliant. Flodesk is disrupting the email marketing space and making it ridiculously easy for small business owners and creatives to design gorgeous emails people love to get. I switched over to Flodesk a few months ago and haven’t looked back. This episode is full of quotable moments and inspiration for every female founder, so keep listening to learn how these two are self-funding a thriving tech startup in Silicon Valley, their secret to growing a loyal subscriber base without a sales team, and why you need to be a little crazy to create your dreams.

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Favorite Takeaways From This...

If sales make you feel icky, anxious, or awkward, today’s interview is a must listen. I’m diving deep into sales with my friend Stevie Marie, founder of the Redesigned Empire. Stevie has 15 years of experience selling over $50 million dollars worth of products and services in everything from the auto industry to door to door sales and now online. We covered so many tangible takeaways you can implement immediately in your business, so listen in to find out the top 3 mistakes people make in sales, how to redirect rejection, and the play by play of a confident sales conversation from opening to close.

Favorite Takeaways From This Episode