What the heck is a favicon? We promise you already know what it is, even if you weren't sure it had a name. Look at all your tabs open on your browser... see the logo next to the page title? That, dear friends, is a favicon. If you are anything like us, you have approximately 1,000 tabs open at a single time. Having a favicon for your site makes it SO much easier to stay organized and easily hop between sites.
Before we uploaded our own favicon, the default was the Kajabi logo (our domain's host site). While we LOVE Kajabi, this made it really confusing for us to determine which was our site and which wasn't. Not exactly efficient when you're trying to get your work done. Now that we have changed the favicon, not only has it become easier to locate our pages among our many other tabs, but it really feels like our online branding is more complete! Just by adding this little logo you are making it easier for your online audience to recognize and locate you, which only strengthens your overall branding and actually improves your SEO as well.
Favicons also make your site appear more credible! If you were going to buy plane tickets and you had to choose from a site with no favicon versus a site with the Southwest Airlines favicon, we can be almost 100% certain you would choose Southwest. Just by adding this icon you are taking the extra step in letting your audience know you are a reliable source for them. So, now that you know favicons help your online experience, branding, SEO, and credibility, what's stopping you from adding your own? We'll teach you how you can uplevel your web game in less than a minute (...seriously).
The favicon should be good-to-go right away, so type in the web address into your search bar and see your icon working in action!
See how quickly you can elevate your online presence through favicons? Show us yours by tagging us on Instagram @cubicletoceo!