The Questions Real Small Business Owners Are Asking on Scaling, Hiring, Investing & More

angel investing email list entrepreneurship hiring instagram audit q&a scaling small business owners Aug 30, 2021

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The community that we have created with Cubicle to CEO never ceases to amaze me. This week’s episode was actually recorded live because it just so happened that I reached 25,000 friends on my personal Instagram account on the 25th of August. To celebrate, I hopped on live for 25 minutes to answer the questions that have been on my audience’s minds.

They asked some incredible, high-quality questions about how to continue to scale after hitting your first $10K month, tips for hiring, why email lists are important, how to audit your IG account, and when is the right time to invest in your business. Press play to listen to this off-the-cuff episode that will provide you with great knowledge to show up as a strong leader for your business.

Check out the timestamps below to see who asked what, and where in this episode you can find specific answers!

2:26 - @social.moguls: After hitting your first $10K, what is your best tip for maintaining?

4:19 - @janicedru: How do you balance your time between building courses, coaching, and running your podcast? When and how did you grow your team to help support you do all of it?

10:33 - @smarthacooks: I am a recipe developer with a food blog that is stale. How do I keep it moving and market it?

12:27 - @inesadita: What would be the best things to look at when auditing someone's Instagram?

18:49 - @holistichabitswithpetra: How important is it to grow an email list?

22:07 - @social.moguls: Best tips for creating your first course?

23:39 - @social.moguls: Best tips for bringing other people onto your team when you have a hard time letting go of control?

25:47 - @twillyjane: Knowing when to invest in your business when finances and bookings are tight but you don't want to miss out on the limited time opportunities coming up.

Connect with Ellen:

Links mentioned in the episode:


Favorite Takeaways From This Episode:

  • The key to scaling your business is having a clear understanding of your value ladder and marketing system.
  • "Every successful marketing machine has three parts: a traffic generator, a leads generator, and a sales generator"
  • Don't judge where you're at in your journey based on what you see of other's.
  • What our business looked like from the beginning versus now.
  • The biggest thing you can do to get more eyeballs on your business is getting exposed to other people's existing audiences.
  • The key components to look at when auditing you Instagram account. 
  • The number one asset you own in your business.
  • You DON'T need to have a large audience to start selling!
  • Sell your course BEFORE you create it.
  • When hiring you need to not only let go of the tasks, but also the decision-making around those tasks.
  • If you have your hands on everything in the business, you're preventing it from moving forward because you're not giving 100% to doing the things you do best.
  • Take the responsibility for the investments you make.


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: