This Free 1 Hour Class Doubled Her Business To $20K Months - Watch It This Week

business mindset entrepreneurship masterclass pricing reverse engineering scaling Nov 15, 2021

You’ve heard me share my free masterclass in almost every episode of the podcast, but today’s guest is proof that watching this free training can lead to MASSIVE results.

Kat Araujo started her branding agency, Afternoon Culture, in 2018, and despite having reached $10K months already, she was struggling to scale beyond that.

She stumbled across my free masterclass, understandably skeptical of how much value a free training could truly provide, but decided to give it a shot since she had nothing to lose.

After watching my masterclass and implementing the lessons we cover in that single hour, Kat quickly doubled her business revenue to consistent $20,000 months.

These were her results from literally just my FREE masterclass, not even my paid programs.

Today’s case study examines the revenue breakdown of her $20K months, how she went from being scared to charge her clients $3,000 to raising her minimum project rate to $5,000, and the biggest shifts from my free masterclass she applied to her business that doubled her monthly income.

If you’re a service provider, consultant, or coach who wants to land consistent clients for your 1:1 service so you can scale to $10,000 revenue months and beyond, watching my free masterclass is the first step to get there. The Consistent Clients Cashflow System I cover in my masterclass doesn’t rely on you having a large following or posting every day to succeed.

In fact, the majority of people who use our CCC system reach their first $10K month with less than 500 followers.

To see if our specific method is a good fit for how you want to grow your service-based business, sign up to watch my free training and download my bonus $10K month workbook at .

It’s the best hour you’ll spend on your business today, I promise.


Connect with Kat: 


Favorite Takeaways From This Episode:

  • Why Kat left her job without a backup plan.
  • She collaborated with big brands and was featured in Forbes, but still was struggling financially
  • The story behind the name Afternoon Culture.
  • Popularity doesn't always translate to profits.
  • Breakdown of her $20K revenue + how soon she was able to achieve it after watching the class.
  • What she was able to achieve after overcoming her limiting beliefs.
  • “Being intentional about my numbers is what I need to be growing.”
  • What Kat needed to change to make her services more aligned with what she wanted the business to be known for. 
  • Not all offers are created equal and not all time spent will yield the same results.
  • How much she increased her prices by + what went into that decision.
  • What some of the biggest mindset shifts she went through before + after the class were.
  • What being a CEO means to her. 


  • White chocolate, dark chocolate, or milk chocolate?
  • What chore do you hate doing?
  • What is your favorite word?


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: