How This Mom Built A $46 Million Dollar Business at 46.

amy lacey career pivot cauliflower email marketing entrepreneurship Dec 21, 2020

I am SO excited to introduce you to a dear friend and a favorite past client of mine, Amy Lacey. We took a trip down memory lane together and caught up on Amy’s inspiring journey of making a mid-life career pivot at age 46 and starting a business in an industry she had no prior experience in that has changed the food space forever.

Amy is the author of Cali’flour Kitchen and founder of Cali’flour Foods, the brand that pioneered the cauliflower pizza crust craze. After being diagnosed with an autoimmune disease in 2010, she realized she needed to change her eating habits. With the determination to find recipes to make healthy versions of her favorite foods like pizza, she discovered how amazing cauliflower based products are (despite having hated cauliflower most of her life). These days you can find Cali’flour Foods’ cauliflower pizza crusts, flatbreads, and other entrees in national chains like Safeway, WalMart, Whole Foods, and Kroger! After working dozens of trade + media shows with the Cali’flour Foods team and sampling more cauliflower pizza crusts than most normal humans in a lifetime, I can confidently say that Amy’s products are as delicious as they are healthy.

Stay tuned to hear Amy’s story of going from selling at the local farmer's market to $6 million in online sales in one year, the number one marketing strategy that exploded her business, and why she’s on a mission to turn her mess into her message.

Connect with Amy:


Favorite Takeaways From This Episode:

  •  What to look for when cultivating a strong, drama-free team.
  • How to go from the farmer's market or $6 million in online sales. 
  • How one email campaign lead to over $60k in sales overnight.
  • It is important to have a channel of communication with your audience that is owned by your business that cannot be interfered with by algorithms or other businesses. 
  • Her pinch me moments. 
  • The value of mentorships.
  • When bringing in investors is right for you.
  • "I had to let it go to let it grow."
  • The pros + cons of bringing in investors.
  • How COVID helped her grow professionally and personally.
  • People buy from people.
  • Failure is not fatal.
  • "Every time we had an epic failure... we would grow massively from it."


What Did You Think?

What was your biggest takeaway from this episode? Leave a comment below.


Are we not email friends yet? Make sure you download my income report at for my "6 figures in 6 months" case study for a transparent look at how I made $102,721.44 in a 6 month time span in 2019!


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