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Perfect Doesn’t Work: The Science of Attraction in Sales

 
 

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What makes someone instantly appealing? Why do we trust or gravitate toward certain public personas or brands more than others? Today’s guest is an expert on the science of attraction and she is going to blow your mind on how you can use this powerful psychology to improve your customer experience and grow your business. Vicki Kunkel is a serial education entrepreneur who has built a 200,000 subscriber training portal that she sold to an international consultancy in 2010, and her book “Instant Appeal” made Houston Business Chronicle’s list of “one of the top 10 business books to read”!

Vicki walks us through everything from the primal factors that influence our unconscious mind and how...

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