What It Takes To Create a Billion Dollar Business

billion dollar business casey graham customer retention gravy solutions May 18, 2020

What does it look like to create a billion dollar business? Today’s guest is a serial entrepreneur who has successfully created and sold several multi-million dollar companies, but his next mission is to return $1 billion dollars back to subscription based businesses through his latest venture, Gravy.

Casey Graham is the Co-Founder and CEO of Gravy, the leading failed payment recovery and customer retention solution for companies with recurring revenue. This episode probably ranks in my top 5 favorite conversations on this show, to date. 

But before I tell you why, if you are a course creator, membership site owner, or sell any products with payment plans, it’s likely you’ve had a failed credit card payment before. Here’s the crazy offer you guys.

The team at Gravy will actually PAY YOU 10% of your failed payments,  just for the opportunity to recover that money FOR YOU. So they only get paid if you get paid, and you are guaranteed to walk away with at least 10% cash back on your churn, even if they don’t recover any of your failed payments (which by the way, never happens). 

WHAT?! This is a 100% risk-free, no brainer opportunity for you to jump on. If you want to book a call with one of their retention specialists and see how much revenue they can recover for you, go to sharegravy.com/ellen or click the link in the show notes to book a call with one of their amazing retention specialists. We use Gravy in our business and love their team - they are awesome humans. 

And it’s no surprise because Casey is an incredible leader, and I was floored by the wisdom he shared in today’s conversation on how to foster a strong team culture and create a legacy with your owner’s intent, scaling from a million to a billion dollar business, and the forgotten marketing funnel for increasing your company’s bottom line.

I’m just looking at the bullet point summaries right now guys, and honestly, there is too much goodness to preview here in 30 seconds. So I’m just going to insist you grab a pen and notebook, and listen carefully because I promise this next hour is going to be worth your time.

Favorite Takeaways From This Episode

  • A dollar SAVED is better than a dollar earned.
  • Most content or information businesses should be viewed like an ATM, not an asset.
    • ATM Business Model - when you get profit out & don’t have a lot of expenses. 
    • Asset Model - when you put money back into the business so that it can keep growing without you.
  • You need to CHOOSE whether your business is an asset model or ATM model.
  • You can’t do everything. You can OWN the business without having to RUN the business.
  • An owner role is different than an entrepreneur role. An owner intent is important.
  • What’s important to you can shift in seasons.
  • Who are you when you don’t do what you do for a living?
    • The answer to this question is what will satisfy you in life, not traditional success.
  • You’re gonna end up somewhere, you might as well end up there on purpose.
  • Help people with their LIFE, and then they’ll help you with your business.
  • When people have a credit card that fails, it’s marketing to get them back.
  • The bigger you think, the bigger you act.
  • Until you hit 1 million dollars, your job as the CEO is to sell.
  • The number 1 driver of business is the size of your email list.
  • Being a CEO means opportunity for others.

Connect With Casey & Gravy Solutions:
1. gravysolutions.io
2. @gravysolutions


What Did You Think?

What was the tidbit from this interview that stuck with you the most? Leave a comment below!


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