8X Your Website Traffic Without Ads - Six Figure SEO Secrets


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How do you send a steady stream of new people to your website who are actively searching for the content you write about or the products and services you sell? Today’s case study answers that question. Elise Armitage is a good friend of mine and the creator of What The Fab, a travel and lifestyle blog founded in 2012 helping women find fabulous in the everyday. Elise shares with us how she used SEO - short for search engine optimization - to 8x her website traffic from 20,000 monthly pageviews to 160,000 pageviews, without paying a cent in ads. In fact, not only did Elise not pay for this massive increase of traffic to her website, but she’s been able to leverage all those extra eyeballs to GET PAID instead, making over six figures in passive revenue annually, directly from her website views. Keep listening to apply her SEO secrets to drive more traffic (and coin) to your own website.

Connect with Elise:


Favorite Takeaways From This Episode:

  • Why is SEO important for everyone?
  • The impact SEO can have compared to paid ad traffic.
  • How to find a high quality keywords so you can rank higher on Google.
  • SEO is really just a checklist of all the little things you do to optimize.
  • “You're kind of telling Google how to file or categorize your piece of content in the vast library of the internet.”
  • The first 3 things Elise did to start optimizing.
  • How long it took for her web traffic to grow by 800%.
  • How SEO allowed Elise to generate 6 figures of passive revenue.
  • “Being a CEO to me means living life on my terms + having total freedom.”


  • Who was your first celebrity crush?
  • What is one thing about you that surprises most people?
  • What is the most underrated vacation spot to travel to?


What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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