This week, we’re talking about something way outside of my scope of knowledge, DESIGN. But specifically, how design impacts sales. Kathryn Jones is probably the most personable and energetic human you’ll have the pleasure of meeting, and she is the expert on a process called “Design Hacking.” Through her signature program, CF Design School, Kathryn helps thousands of students design aesthetically extraordinary funnels that are visually engineered to convert - all without coding, Photoshop, or any graphic design skills. 

We talk about how heartbreak inspired her to start her business, the science of how to present your story visually in a way that converts, her personal journey from “no one knows my name” to sharing the stage with giants in the industry like Tony Robbins, and why when it comes to sales, good design does not always mean pretty.

Kathryn talks a mile a minute, which I personally love as someone who always listens to...