Increasing Program Enrollment by Over 200%: What Educators and Course Creators Can Learn From The CEO of Girls Who Code

coding creative strategies dr. tarika barrett entrepreneurship gender gap girls who code market research nonprofit May 23, 2022


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This week’s case study reveals how Girls Who Code increased enrollment in their programs by more than 200% during a global pandemic, a jump from 1600 to 5,000 students enrolled that brought their total students served to over 500,000. We’re joined in this interview by Dr. Tarika Barrett, the CEO of Girls Who Code, an international non-profit organization working to close the gender gap in technology.

With over two decades of building educational pathways for young people at organizations like the New York City Department of Education and New York University’s Center for Research on Teaching and Learning, along with an impressive list of accolades received for her work, including being named one of Crain’s 50 Most Powerful Women in New York in 2021, Dr. Tarika Barrett is an expert in education innovation. Whether you’re a course creator, nonprofit leader, or online educator and coach, this conversation will help you impact more lives with the work you do.

Connect with Dr. Tarika:


Check out some of Girls Who Code's Culture Campaigns:


Favorite Takeaways From This Episode:

  • “I stand on the shoulder of generations of inspiration.”
  • How Tarika harnesses her leadership to allow equal access  for students of color.
  • “I had the agency to be the change I wanted to see.”
  •  “You have to exist at the intersection of bravery and opportunity.”
  • You have to disrupt the status quo.
  • “By addressing this growing gender gap in tech, we’re empowering our young people to really think about the thriving and exciting careers that come with tech.”
  • Tarika’s story speaks to the miracle of how much can happen within just a few generations.
  • How they scaled their program in a way they would have never done if it weren't for the pandemic.
  • What was the underutilized channel they used to survey their community.
  • “You can’t be what you can’t see”
  • How to reach more of your target audience where they are already at.
  • “We need to make sure that our girls + young women have a seat at the table because tech is as good as the diverse group of people who are building it.”
  • How increased enrollment impacted revenue + support for the organization.
  • Make sure people understand the relevance of the work you’re doing.
  • In the 1980s, women made up almost half the computing industry.
  • “Being a CEO means for me that our girls see me.”


  • What phone app do you use the most?
  • What class did you struggle most with in school?
  • What are you currently reading?




What Did You Think?

What was your biggest takeaway from this episode? Let us know on Instagram @cubicletoceo.



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